MRED's Realistic Approach

MLS Giant Provides Public Records with Lead Generation

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| Source: Midwest Real Estate Data

LISLE, Ill., April 2, 2014 (GLOBE NEWSWIRE) -- It's one thing to provide the premier real estate public records system to your customers, giving real estate professionals one of the best tools with which to serve their clients. It's quite another to show them how to use that same system to also acquire clients.

Midwest Real Estate Data (MRED), Chicagoland's multiple listing service, has long offered Corelogic's Realist® public records system to its real estate brokers and appraisers. Realist® is nationally respected in the real estate industry as setting the standard for public records and tax information. One of MRED's top instructors, Jerry Hoffman of Keller Williams Success Realty in Barrington, Illinois, has developed a Realist® curriculum focused not only on training Realtors® how to use the basic Realist® product, but also on how to take advantage of the vast amount of useful data with which to create new business for themselves.

"Realist® can be used in a number of ways, making it a very valuable tool," said Hoffman. "As a valuation tool, it keeps us focused on the objective market value of a property rather than the emotional value attached by sellers and buyers. Realist® also allows us to find customers.  With Realist® you can target seasoned owners with equity who are more likely in a good position to sell.  Targeted/focused, precision type marketing nets a higher return on effort."

In Hoffman's class Realtors® learn other ways Realist® can help uncover potential clients which include finding:

  • the unlisted, pre-foreclosure shadow market of owners, who more than most may benefit from the services of a Realtor®
  • non-owner occupied property around a listing – these are potential investors and buyers
  • investor owners – a potential buyer as well as a seller/landlord

"Before investing in any lead generation software or schemes, MRED customers should first explore the power of Realist®," said MRED President and CEO Russ Bergeron.  "As Jerry suggests, our customers are already provided with Realist®, a great tool to uncover potential clients, when they know how to use it effectively.  I hope that the firms in our market step up to take full advantage of Jerry's availability to train in their offices, for free."

MRED brokerages can arrange for Jerry, or any other MRED trainer to visit their office and deliver education sessions by contacting MRED Training at 630-955-2754.

About MRED

Midwest Real Estate Data (MRED) is the real estate data aggregator and distributor providing the Chicagoland multiple listing service (MLS) to nearly 40,000 brokers and appraisers and 8,000 offices.  MRED serves Chicago and the surrounding "collar" counties and provides property information encompassing northern Illinois, southern Wisconsin and northwest Indiana.  MRED delivers over twenty products and services to its customers, complementing connectMLS™, the top-rated MLS system in the country for two years running according to the WAV Group MLS Technology Survey.  MRED is the 2013 Inman News Most Innovative MLS/Real Estate Trade Association.  For more information please visit MREDLLC.com.

Jeff Lasky
MRED Director of Communications and Training
630-799-1470