The Nomination Committee’s proposal of new Board member at Pricer

The Nomination Committee of Pricer AB (publ) has, in preparation for the Annual
General Meeting on May 6, 2014, consisted of Salvatore Grimaldi (appointed by
SAGRI Development AB), Frank Larsson (appointed by Handelsbanken Fonder AB),
Lars Ingvarsson (appointed by Sifonen AB), John Örtengren (appointed by
Aktiespararna) and Markus Gerdien, Chairman of Pricer. The Nomination Committee
has within itself appointed Salvatore Grimaldi as Chairman. Lars Ingvarsson
decided on March 3, 2014 to resign from the Committee.

The Nomination Committee proposes re-election of the Board members Mikael Aru,
Mikael Bragd, Markus Gerdien, Bernt Magnusson and Indra Åsander and election of
Peter Grauers. Markus Gerdien is proposed to be re-elected as Chairman of the
Board.

Peter Grauers, born 1959, has an education with studies in economy at the
University of Gothenburg. He has close to 30 years international experience from
H & M Hennes & Mauritz primarily in sales, purchasing, controlling and treasury.
He has held a number of senior positions, among others as head in the US 2001
-2003, responsible for Treasury & Cash Management 2004-2011, member of the IT
-management group and as member of the board of the German subsidiary. Peter
Grauers has four year experience from board work in the listed company Nilörn
Group, being chairman of the board 2006-2009 and is currently member of the
board of The Grand Group and Procure It Right.

For the proposal of the Nomination Committee on other items reference is made to
the notice for the Annual General Meeting of Pricer AB which will be published
no later than April 7, 2014. The Annual General Meeting takes place on Tuesday
May 6, 2014, at 4 pm at Sheraton Hotel, Tegelbacken 6, Stockholm. Notice for the
Annual General Meeting as well as the Nomination Committee’s written statement
will also be available on the Pricer website, www.pricer.com


For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 11:00 hrs CET on
Friday, April 4th, 2014.


Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com