| Source: Pandora A/S

On 18 February, PANDORA initiated a share buy-back programme, cf. Company announcement no. 143. The programme is implemented in accordance with the provisions of European Commission Regulation no. 2273/2003 of 22 December 2003 (the Safe Harbour Regulation). The purpose of the programme is to reduce PANDORAs share capital and to meet obligations arising from employee share option programmes.

Under the programme PANDORA will buy back shares for an amount up to 2,400 million in the period from 18 February to 31 December 2014.

The following transactions have been made under the programme:

  Number of
Average purchase price, DKK Transaction value, DKK
Accumulated last announcement 868,443   304,907,306
31 March 2014 34,087 357.01 12,169,509
1 April 2014 1,714 360.85 618,489
2 April 2014 66,222 366.01 24,238,166
3 April 2014 2,285 364.13 832,039
4 April 2014 11,424 364.91 4,168,758
Accumulated under the program 984,175   346,934,267

With the transactions stated above, PANDORA owns a total of 4,435,126 treasury shares, corresponding to 3.5% of the share capital.

On 19 march 2014, the Annual General Meeting decided to reduce the Company's share capital by a nominal amount of DKK 2,027,438 treasury shares of DKK 1, to the effect that the Company's share capital will be nominal DKK 128,115,820 after expiry of the notice period in section § 192 of the Danish Companies Act.

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 80 countries on six continents through approximately 10,300 points of sale, including approximately 1,100 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 8,500 people worldwide of whom 5,900 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA’s total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit

For more information, please contact:

INVESTOR RELATIONS                            
Morten Eismark                                             
VP Group Investor Relations                         
Phone +45 3673 8213                                    
Mobile +45 3045 6719                                  
Jakob Risom Langelund
Press Officer
Phone +45 3673 0634
Mobile +45 6165 6540

Magnus Thorstholm Jensen
Investor Relations Officer

Phone +45 4323 1739
Mobile +45 3050 4402