DGAP-News: Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART DA14580 SEES EARLY SUCCESS IN HEALTH AND FITNESS MARKET


DGAP-News: Dialog Semiconductor Plc. / Key word(s):
Miscellaneous/Miscellaneous
Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART
DA14580 SEES EARLY SUCCESS IN HEALTH AND FITNESS MARKET

08.04.2014 / 08:00

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The DA14580 SmartBond(TM) SoC demonstrates small form factor and low power
credentials in Cateye's Strada Smart Cyclocomputer

London, UK, 8 April 2014 - Dialog Semiconductor plc (FWB: DLG), a provider
of highly integrated power management, AC/DC, solid state lighting and
Bluetooth(R) Smart wireless technology, today announced the use of its
SmartBond(TM) DA14580 System on Chip (SoC) in the Cateye Strada Smart
Cyclocomputer.

The DA14580 meets the demanding requirements fuelled by the growing
popularity of the adoption of sensor technology in the health and fitness
sector. The demand for Bluetooth Smart-enabled fitness devices that
incorporate sensors has increased dramatically as Bluetooth Smart has
proved to be the most effective way to transfer the sensor data wirelessly
to your smartphone or tablet-type device.

In the wake of the explosion in the health and fitness market, consumers
want to be able to collect, store and later analyse on their handheld
devices the large amounts of information in order to monitor fitness levels
and training progress. To meet these expectations, manufacturers require
SoC's with a small form factor and the lowest possible power consumption to
support the sensors integrated in the fitness device to measure pace,
pulse, cadence, distance, and other workout information.

Cateye is a leading global supplier of cycling accessories and
cyclocomputers. The Strada Smart is an innovative device that aggregates
the data from smart sensors located on the bike and the cyclist. The data
held by the Strada Smart cyclocomputer can then be transferred wirelessly
to a smartphone where an app provides an enhanced cycling training
experience. The Strada Smart harvests cycling data and presents it to the
consumer in a practical, easy to digest way to measure performance
improvement and support fitness tracking.

Sean McGrath, Senior Vice-President & General Manager of the Connectivity,
Automotive & Industrial Business Group at Dialog commented, "The DA14580
SmartBond SoC is the world's smallest and lowest power Bluetooth Smart
device. It more than doubles the battery life of an application-enabled
smartphone accessory or wearable device in comparison to competing
solutions on the market. Cateye needed a solution for their innovative new
product that delivered low-power, optimised system cost and a small form
factor while requiring the fewest external components, which is exactly
what the DA14580 delivers."

Mitsuhiro Nakamura, General Manager at Cateye said, "Dialog's DA14580
provides stable and low power operation for our cyclocomputer, in both
"slave" and "master" modes, and is capable of concurrent multi connections
in the Bluetooth Smart single mode. The small footprint of the DA14580 has
enabled us to replace our conventional proprietary wireless technology with
standard Bluetooth Smart for the cycle market. It brings a high quality
user experience by providing seamless connectivity to the internet via a
smartphone. With the release of the CC-RD500B Strada Smart enabled with
Bluetooth Smart technology, Cateye is looking forward to driving further
innovation in the sport & fitness marketplace."

In combination with a variety of analog and digital interfaces and
including an embedded ARM Cortex(TM) M0 processor, the DA14580 has the
lowest power available with less than 15mW active, 600 nA standby current,
and with the smallest package sized at 2.5x2.5x0.5mm, it is half the size
of competing solutions. In this particular application for Cateye, the
DA14580 demonstrates the unique capability of functioning concurrently in
both "master" and "slave" modes.

The Strada Smart Cyclocomputer is expected to launch worldwide in June
2014.
 

‒ ENDS ‒

SmartBond is a registered trademark of Dialog Semiconductor GmbH., an
affiliated company of Dialog Semiconductor plc. All other trademarks and
registered trademarks are the property of their respective owners.


Company Contact:
Lauren Ofstedahl
Dialog Semiconductor
Phone: +1 (408) 845-8518
lauren.ofstedahl@diasemi.com 
Web: www.dialog-semiconductor.com

Media Contact:
Lauren Ginsberg
Racepoint Global
Phone: +1 (617) 624-3254
lginsberg@racepointglobal.com 



About Dialog Semiconductor
Dialog Semiconductor creates highly integrated, mixed-signal integrated
circuits (ICs), optimised for personal portable, low energy short-range
wireless, LED solid state lighting and automotive applications. The company
provides flexible and dynamic support, world-class innovation and the
assurance of dealing with an established business partner.

With its focus and expertise in energy-efficient system power management
and a technology portfolio that also includes audio, short-range wireless,
AC/DC power conversion and multi-touch, Dialog brings decades of experience
to the rapid development of ICs for personal portable and digital consumer
applications, including smartphones, tablets, Ultrabooks(TM) and emerging
wearable type devices.

Dialog's power management processor companion chips increase the
performance of portable devices by extending battery lifetime, enabling
faster charging and enhancing the consumer's  experience. With world-class
manufacturing partners, Dialog operates a fabless business model.

Dialog Semiconductor plc is headquartered in London with a global sales,
R&D and marketing organisation. In 2013, it had approximately $910 million
in revenue and was one of the fastest growing European public semiconductor
companies. It currently has approximately 1,100 employees worldwide. The
company is listed on the Frankfurt (FWB: DLG) stock exchange (Regulated
Market, Prime Standard, ISIN GB0059822006) and is a member of the German
TecDax index.  It also has convertible bonds listed on the Euro MTF Market
on the Luxemburg Stock Exchange (ISIN XS0757015606).


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Language:    English                                               
Company:     Dialog Semiconductor Plc.                             
             Tower Bridge House, St. Katharine's Way               
             E1W 1AA London                                        
             United Kingdom                                        
Phone:       +49 7021 805-412                                      
Fax:         +49 7021 805-200                                      
E-mail:      jose.cano@diasemi.com                                 
Internet:    www.diasemi.com                                       
ISIN:        GB0059822006, XS0757015606                            
WKN:         927200                                                
Indices:     TecDAX                                                
Listed:      Regulierter Markt in Frankfurt (Prime Standard);      
             Freiverkehr in Berlin, Düsseldorf, Hamburg, München,  
             Stuttgart                                             
 
 
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