Baristas Featured on "The Fundamentals Report" Airing on CNBC

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| Source: Baristas Coffee Company, Inc.

SEATTLE, April 8, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), Via Globenewswire NASDAQ OMX worldwide news service announced that it is being featured on "The Fundamentals Report" seen on CNBC highlighting the branded beverage market.

According to The Fundamentals Report "the branded beverage market is a dynamic growth sector attracting attention from both consumers and investors. Today we look at publicly traded Baristas Coffee Company. Headquartered in Seattle, Baristas has distinguished itself from the competition with its costumed themed locations. Analyzing the Fundamentals we see a solidly proven specialty coffee sector, a core business model with positive cash flow, diversification leveraging the brand including a line of ice cream with additional revenue streams planned to launch later this year, location replication with low capitalization and low operating costs translating into higher margins.'' The report continues mentioning "an aggressive franchise model recognized by the 2014 Franchise Opportunities Guide found in Inc. Magazine. As revenues in the branded beverage sector continue to increase so will the value of companies such as Baristas Coffee Company."

CEO Barry Henthorn stated "The Fundamentals Report airing on CNBC has further increased the visibility and interest in Baristas. The combination of media of which we are being seen and heard including CNBC, Bloomberg, Sirius/XM  and being designated as "Most Exciting New Franchise Opportunity" by The 2014 Franchise Opportunities Guide included in this month's Inc. Magazine  recently is translating directly to sales and furthering additional opportunities."

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI:OTCPK". Baristas has made formal application to the NASDAQ Capital Markets and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout the greater Seattle area as well as in Florida and Montana. Your state, Coming Soon!

For more information on this fascinating concept, please visit us at www.baristas.tv

For Investor Relations Contact:
Barry Henthorn

(206)579-0222