TradeDoubler AB: New Segment Reporting as from January 1, 2014

As from January 1, 2014, Tradedoubler has changed its segment reporting.
Tradedoubler will report the geographical segments within Affiliate, the segment
Technology and Other. Other primarily represents the non-strategic campaigns
business. With the changes to the segment reporting the geographical segments
within Affiliate and Technology will sum up to the core business, Performance
Marketing.

The regions that will be reported as from January 1, 2014 are;

DACH: Austria, Germany, Switzerland

France & Benelux: Belgium, France, Netherlands

UK & Ireland: Ireland, UK

South: Brazil, Italy, Portugal, Spain

North: Denmark, Finland, Lithuania, Norway, Poland, Sweden

The change compared to previously is that the non-strategic campaign business is
reported separately as part of Other. Furthermore Regions East and Nordic will
be combined and reported as Region North.

As previously, costs of central business functions will be allocated per segment
and costs of the CEO, finance, product development etc. will be reported
separately. The segments will as previously be reported using net sales and
EBITDA i.e. earnings before interest, taxes, depreciation and amortization.

The tables attached contain the comparable numbers for 2012 and 2013 according
to the new segment reporting.
For further information, please contact:

Tomas Ljunglöf, CFO

Telephone: +46-8-405 08 00

E-mail: ir@tradedoubler.com
About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed in
-country expertise. It helps 2,000 advertisers achieve their business goals
through its high quality network of 130,000 publishers and was the first to
offer an integrated e- and m-commerce offering to help advertisers extend their
online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia
and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More
information can be found on www.tradedoubler.com