Pricer is revolutionizing the shopping experience in Carrefour

| Source: Pricer AB
Pricer, the world leader in providing Electronic Shelf Label solutions, has
announced that Carrefour, the world’s second largest retailer, will use Pricer’s
latest retail technology for a fully-connected store that significantly improves
the customer experience.

Carrefour Villeneuve la Garenne is the first store worldwide that allows
customers to benefit from Pricer’s integrated solution using indoor navigation,
mobile shopping and SmartTAG graphic labels.

“Carrefour came to us 6 months ago searching for ideas to modernize the shopping
experience in their stores,” says Arnaud Lecat, VP Store Solutions at Pricer,
“Pricer delivered a solution enabling Carrefour to interact with their customers
through their smartphones and the ESLs.”

The mobile App created for Carrefour called "C-où", which is available on
Android and iOS, allows customers to create shopping lists, search products, get
promotions, find recipe ideas. The solution also includes geolocalisation – once
inside the store, it helps you find any product, and optimises your shopping
route through indoor navigation.

The store has been equipped throughout with over 55 000 Pricer NFC-enabled ESLs.
Not only do these bring all the benefits of ESLs – including centralized price
automation – but customers can even ‘like’ a product with their phone and the
label will display the total number of ‘likes’.

“We are proud to play a role in this prestigious project,” concluded Lecat. “For
Carrefour, customer service is paramount – it is a retailer that understands
that innovative new technologies can enrich this experience, and therefore boost
customer loyalty.”

Press contact:
Milla Nurmikko
Mulberry Marketing Communications/+44 (0) 207 928 7676/

Niclas Qvist
Pricer/+33 (0)1 61 08 40 20/

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 14:45 hrs CET on
Monday, April 14th, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit