Yesmail Launches Market Intelligence Predefined Report Templates

Easy-to-Use Reports that Identify Gaps in Digital Competitor Campaigns

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| Source: Yesmail

CHICAGO, ILL., April 15, 2014 (GLOBE NEWSWIRE) -- Yesmail Interactive, the email solutions provider within Yes Lifecycle Marketing, announced today the availability of Predefined Report Templates as part of the latest release of its competitive intelligence solution, Yesmail Market Intelligence.

Yesmail Market Intelligence enables marketers to track and drill into competitors' digital campaigns by analyzing valuable data, in real-time, from eight digital channels – email, display, web, Facebook, Twitter, YouTube, Instagram and Google+. By analyzing this multichannel data, marketers are able to better inform future digital marketing strategies in order to outperform their competition.

Predefined Report Templates harness the power of Yesmail Market Intelligence to provide reports that showcase specified competitors' email deliverability, social subscriber growth, top performing campaigns, and deployment trends. Marketers can select from a variety of templates and customize their reports based on their specific requirements via an easy-to-use, step-by-step wizard. Marketers can then download the reports in multiple formats and share with key stakeholders.

"Predefined Report Templates provide the digital marketer with immediate competitive insight," said Jason Warnock, vp market intelligence & deliverability, Yesmail Interactive. "With Yesmail Market Intelligence Predefined Report Templates, marketers are able to generate competitive information when they need it, on the fly, and in formats that can be used for all elements of the business."

This release includes the following groundbreaking reports designed to provide an instant understansing of the major components of competitors' email and social channel strategies:

  • Email Deliverability Report – Offers detailed deliverability metrics by competitor based on a specified deployment period.
  • Social Subscriber Report – Identifies competitors' social channel subscriber growth attributable to a specific campaign type.
  • Top Campaigns Report – Effortlessly access in-depth analysis of top performing competitor campaigns by digital channel.
  • Deployment Report – Gives users deployment metrics by channel and by competitor including hourly, daily, weekly, and monthly volume.

"We pride ourselves on bringing the latest solution innovations to our clients," said Michael Fisher, president, Yes Lifecycle Marketing. "The release of Yesmail Market Intelligence Predefined Report Templates illustrates our dedication to listening to our clients' feedback and addressing their needs."

To learn more about how Yesmail can help you identify successful campaign themes and offers from top-performing competitors broken down by digital channel, track historic campaign performance, and measure daily growth of competitors' social following, call 1-877-YESMAIL, email sales@yesmail.com or visit www.yesmail.com.

About Yesmail Interactive

We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.

About Yes Lifecycle Marketing

Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.

Sarah Dietze		
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