Functional and Forward: Skullcandy Women's

Advanced Fashion-Forward Line Designed With Women's Specific Acoustics and Fit in Mind

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| Source: Skullcandy, Inc.

PARK CITY, Utah, April 15, 2014 (GLOBE NEWSWIRE) -- Today, Skullcandy, Inc. (Nasdaq:SKUL) the original performance lifestyle audio brand, launches its collection of Women's headphones and earbuds. In a space that has been largely comprised of unisex fit, acoustics and design, Skullcandy introduces a collection of products with reimagined acoustics, engineering, and industrial design.

Solidly functional, and relentlessly forward, Skullcandy Women's introduces a collection developed through careful thought and extensive research, drawing inspiration from within Skullcandy's own team of Olympic and Athlete Ambassadors, including talented pro-snowboarder Kimmy Fasani and pro-surfer Leila Hurst. The collection is a representation of youth, passion, strength, and singularity of our female consumer.

"The truth is there are real anatomical, acoustical, and behavioral differences in how male and female consumers experience our product," said Michelle Whitehead, Skullcandy's Director of Brand and Sports Marketing. "Our goal was to understand these differences well enough to design products, from the ground up, that would legitimately improve the audio experience for our female consumer. We are extremely proud of what we've accomplished."

Considerations for all three products (Knockout, Bombshell, and Dime) in the development process included acoustics, comfort, materialization, fit, and even hygiene. The collection's audio drivers are custom-tuned to reflect field research that supports the fact that women and men hear differently, and Skullcandy engineers worked tirelessly to perfect headband fit as well as earbud size and shape.

Fine tuned, and engineered for Women, the line is complimented by premium fabrics and materialization. Floral prints, rose gold finishes, and subtle stud embellishments are bold fashion-forward aesthetics that add a feminine edge to the predominantly unisex category, and are a reflection of our female consumer and her unique style and perspective.

Skullcandy Women's launches in the U.S. on April 15, 2014 and is available in select retailers and on Skullcandy.com where the line will retail for $29.99-$99.99. The line will launch internationally on June 1, 2014.

Follow the excitement surrounding Skullcandy Women's on Instagram: @skullcandywomen.

About Skullcandy, Inc.

Skullcandy is the leading global lifestyle and performance audio brand driven by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003 and quickly became one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy. 

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