Clas Ohlson store in Dubai to open on 30 April

| Source: Clas Ohlson AB
Clas Ohlson’s first franchise store in Dubai will open on 30 April. The store
will be Clas Ohlson’s first step outside Europe.
As previously announced, Clas Ohlson has signed a franchising agreement with SYH
Retail to establish the Clas Ohlson’s retail concept in the GCC region (Gulf
Cooperation Council), with a first store to open in Mirdif City Centre in Dubai,
one of the largest shopping centres in the region.

Today it can be announced that the Clas Ohlson store in Dubai will open on 30
April 2014. The Grand Opening Event will include elements from a traditional
Clas Ohlson opening ceremony such as Swedish folk music and traditional
Dalecarlian horses.

“We very much look forward to the opening of the first Clas Ohlson store outside
of Europe. In addition to growing our business into a new market, the store in
Dubai also enables us to expand via franchising for the first time. We very much
look forward to work with the strong team at SYH Retail to help and inspire the
Dubai consumers by offering solutions to practical problems in their everyday
life”, says Klas Balkow, President and CEO Clas Ohlson.

“We are happy to offer the Middle East consumers our smart solutions that will
inspire and improve their everyday life. Clas Ohlson offers a new concept in the
region, making shopping convenient and fun”, says Seda Bayarlar, Managing
Director, SYH Retail, Al Homaizi Group of Companies.

As previously announced, two stores are planned to be established in the region
in 2014. Following an evaluation of the initial stores, the ambition is to
establish at least 20 stores across the region over a five-year period.

For further information, please contact:

Sara Kraft Westrell, Director of Information and IR, Clas Ohlson AB, phone
+46 247 649 13
Clas Ohlson was founded in 1918 as a mail order business based in Insjön,
Dalarna, Sweden. Today, the company is trading in four countries offering
outstanding service via its over 180 stores, web shop, catalogue and telephone
sales channels. Clas Ohlson helps its customers solve everyday practical
problems with a wide range of affordable products in five product areas:
Hardware, Electrical, Home, Multimedia and Leisure. The company is listed on the
NASDAQ OMX Nordic Exchange, has sales of approximately 6.7 billion SEK and
over 4,300 employees. For more information on Clas Ohlson, please