DGAP-News: NDP Media Corp /
Photo Release -- YeahMobi Says Big Data Allows Mobile Affiliate
Platform to Raise App Promotion Results
17.04.2014 / 09:13
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LOS ANGELES, 2014-04-17 09:12 CEST (GLOBE NEWSWIRE) --
YeahMobi's - the global affiliate platform and a subsidiary of NDP Media Corp -
annual revenue has reached 70m US dollars according to the third media report.
A representative of YeahMobi said that this was great news for the company
because they can raise the volume of business in the industry, and crucially
with big data they can improve mobile affiliate research and application! Big
Data analysis of a game or app's actual downloads to user accounts can harvest
valuable data, and can lead to improved promotion results and ultimately get
more business.
A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=24831
A graph accompanying this release is available at
http://media.globenewswire.com/cache/30430/file/25898.pdf
'Bigger and more valuable user acquisition is crucial for the global app and
game development business. It would be great if we could better apply big data
to the mobile affiliate platform, and YeahMobi's success this year with Boyaa's
'Texas Hold 'Em' just goes to prove it,' says CEO Peter Zou.
Mainly, the affiliate market has the opportunity to gather a vast amount of
data, and can use it in the first instance to select the most effective sales
channels. This way, the affiliate platform can save costs and raise products'
ROI.
At the same time, having detailed analysis helps developing businesses. Not
only can it save promotion costs at the early stages, but it can also give
feedback on user account movement at the mid-to-late stages, so businesses can
adapt their products in good time. For example, businesses can check which game
outposts are causing drops in user accounts, and see which stages a user
account will play to until it stops paying. A real-time response that provides
this sort of data can help businesses to optimize their products and raise
their LTV.
The combination of these three things - the big data affiliate platform,
developing businesses and mobile channels - can promote a mutually beneficial
market.
CONTACT: Company Name: NDP Media Corp
Contact Person: Sfezen
Email: summer.wang@yeahmobi.com
Phone: +19162593287
Country: China
Website: http://www.yeahmobi.com
News Source: NASDAQ OMX
End of Corporate News
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17.04.2014 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: NDP Media Corp
United States
ISIN: US9903043050
End of News DGAP News-Service
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263703 17.04.2014
DGAP-News: Photo Release -- YeahMobi Says Big Data Allows Mobile Affiliate Platform to Raise App Promotion Results
| Source: EQS Group AG