LINCOLN, Neb., April 22, 2014 (GLOBE NEWSWIRE) -- The Berry Company collected nearly 50,000 pounds of outdated telephone directories for recycling in Lincoln through the sixth-annual Think Yellow, Go Green program. The Cornhusker Council Boy Scouts, Lincoln Parks and Recreation Department and Recycling Enterprises of Nebraska, Inc. partnered with Berry on the month-long environmental awareness campaign, which encourages the local community to recycle their outdated directories as the 2014 Windstream Yellow Pages were distributed in Lincoln.
The nearly 50,000 pounds of outdated telephone directories, which were collected door-to-door by the Cornhusker Council Boy Scouts and dropped off by local residents at several parks and recreation centers in Lincoln, will be recycled and converted into reusable materials by Recycling Enterprises of Nebraska.
"Earth Day is an ideal time to recognize the Lincoln community, which year after year has helped us to keep outdated telephone directories out of the local landfills through recycling," said Laura Cole, vice president, Marketing, for Berry. "We are so grateful to our partners and the Lincoln residents as each directory we recycle helps us protect the local environment."
Consumers use multiple sources when they are looking for local products and services, according to a Booth research study conducted last year. People turn to the Yellow Pages, but they also turn to other online, mobile and social media for local search. In fact, the recent research indicates that 90 percent of consumers use the Windstream Yellow Pages and 87 percent prefer it when compared to the competition. The Berry Company has transformed its approach to help advertisers ensure they are accessible wherever consumers are searching. The company's legacy is in print directories but it also provides online directories, web sites, search engine marketing, video and more.
For more information about the recycling program, visit ThinkYellowGoGreen.com.
ABOUT THE BERRY COMPANY: The Berry Company, LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help over 130,000 businesses in 50 states market their businesses to local consumers. As an authorized reseller of YP.com™ in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google™ Qualified Company, offering Google AdWords and other solutions to its clients.
Since its founding more than 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit http://www.TheBerryCompany.com.
To stop the delivery of any print directory, or reduce the number of directories you receive, please go to www.yellowpagesoptout.com.
Laura Cole The Berry Company 402-429-4353