HOLLYWOOD, April 23, 2014 (GLOBE NEWSWIRE) -- Sassy Public Relations is all about combining traditional PR with content marketing, social media and search. Joseph Benjamin Founder of Sassy PR is transforming static news into conversation and bypassing media to speak directly to target audiences.
"News can be spread further, faster and more directly to a specific target audience than ever before in history" said Joseph benjamin
Sassy PR is not satisfied with a single placement, news can be shared exponentially. This is what makes us sassy, but we can use social media, blogs, reviews and content to just share news, but create dialogue. Instead of simply putting a press release on the wire Sassy turns it into a blog post that connects the news to an engaging viewpoint; use it as the lunchpad to discuss a related issue, educate or dive into a juicy Q &A. The goal is to find way to take an offline PR campaign to social.
Once Sassy has your content underway- we take it even further with the second major digital piece of: SEO. SEO is a marketing function that should cross into all PR activity; it's having an impact by virtue of what is being published online. Sassy will intergrade search keywords to expose your news to those who are searching for similar content. Sassy will use your keywords to drive your trend and press release, byline articles and blog post.
Creating content to engage or inform an audience is what keeps them coming back form more. Sassy PR has found new and exciting way to engage with an audience while provided valuable content that is trusted by the consumer.
For more information please contact Joseph Benjamin, Founder of Sassy Public Relations (E) Josephbenjamin@sassypublicrelations.com (P) 323-684-8811
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