TUSTIN, Calif., April 29, 2014 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, today announced it has completed the Android beta version of its newest free-to-play title called Party Animals®: Dance Battle.
"Our engineering team has successfully built the Android beta version faster than we had anticipated," said Craig Holland, CEO of Freeze Tag. "We are excited to now have the ability to begin our beta tests and gather data from Android players."
The Android market for smartphones has grown dramatically over the past few years. According to research firm Strategy Analytics, Android shipped a record 781.2 million smartphones worldwide for 79 percent market share in 2013. Although Apple dominates in many markets, on a worldwide basis, Android shipped four times more smartphones than its competitors Apple and Microsoft combined in 2013.
Mr. Holland concluded, "We can now move forward with the first step of accessing Android players, which we believe will allow us to tap into many lucrative markets around the world such as Korea, China and Japan, to name a few."
The company is openly soliciting Android phone and tablet owners to sign up for the beta test program here: http://frzt.us/betatestsignup
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.
Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.
Freeze Tag, Inc.
Tustin, California, UNITED STATES
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