Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic
share redemption procedure. The share redemption procedure involves a share
split, whereby one (1) existing share in the company is split into two (2)
shares. As a result of the share split, the number of shares in Björn Borg has
increased by 25,148,384 shares during April. The number of shares in Björn Borg
is, following the share split, 50,296,768 shares.

The 25,148,384 new shares are so-called redemption shares which will be redeemed
by Björn Borg as part of the share redemption procedure. Thereafter, the number
of shares in Björn Borg will amount to 25,148,384, i.e. the same number as prior
to the share split.

For further information, please contact:

Magnus Teeling, CFO, telephone: +46 708 50 53 37, e-mail
magnus.teeling@björnborg.se (magnus.teeling@bjornborg.com)

This information is published pursuant to the Swedish Financial Instruments
Trading Act (1991:980), Chapter 4, paragraph 9. The information was released for
publication on 30 April, 2014 at 8.00 a.m. (CET).
About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear. It
also offers sportswear and fragrances as well as footwear, luggage & bags and
eyewear through licensees. Björn Borg products are sold in around thirty
markets, of which Sweden and the Netherlands are the largest. The Björn Borg
Group has operations at every level from branding to consumer sales in its own
Björn Borg stores. In total, there are 38 Björn Borg stores, of which 17 are
operated in the Group. Total sales of Björn Borg products in 2013 amounted to
around SEK 1.5 billion at the consumer level. Group net sales amounted to SEK
499 million in 2013, with 159 employees. The Björn Borg share has been listed on
NASDAQ OMX Nordic in Stockholm since 2007.