Amoena Announces YSC 'Face of Mission Strength' Winners

Amoena and Young Survival Coalition Name Ambassadors for Breast Cancer Survivors

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| Source: Amoena
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Winners are, from left to right: Ginger Johnson, Eden Lackey and Carletta Cunn

Atlanta, GA, May 1, 2014 (GLOBE NEWSWIRE) -- Amoena, the world's leading breast care brand, in partnership with Young Survival Coalition, proudly announces the winners of Amoena's Mission Strength Contest.  After a nationwide search, and nearly 100 entries, three amazingly strong and powerful women have been selected as Amoena's Ambassadors for 2014.  The three women that were selected will act as Brand Ambassadors for Amoena, appearing in some of Amoena's print and online outlets including features in Amoena Life Magazine.

For over 35 years Amoena has been a strong supporter and partner with women battling breast cancer.  By joining with Young Survival Coalition (YSC) Amoena organized its 'Mission Strength' contest, recognizing women and their mission to battle cancer with strength, grace and dignity.   YSC empowers women by providing information and support, encouraging women fighting this disease to find their inner strength.  Says Malissa Magyar, Global Marketing Director for Amoena, "The three winners were selected from an inspiring group of brave women, who shared their stories of overcoming breast cancer and how they've redefined strength and beauty throughout their journey. Each one of them is truly amazing."

Carletta Cunn was diagnosed with breast cancer on March 29, 2013 at age 41, and recently finished her treatment.  She is active in social media and gives back by volunteering at Turning Point Breast Cancer Rehab Center in Roswell, GA and captains the walking team for It's a Journey in Sandy Springs, GA.  In addition to being a member of the Shades of Pink choir, she is currently training for her first triathlon and has a blog dedicated to her journey called www.pinkytri.com. ; "Being named an Amoena Ambassador through Mission Strength provides another platform from which to build and raise awareness. I take pride in the title SURVIVOR and will never take it lightly or for granted."

Ginger Johnson, diagnosed at 31, was pregnant with her third child when she began her battle. She currently runs the non-profit www.happychemo.com and is affiliated with www.standuptocancer.com. ; Her newest endeavor is writing a monthly newsletter called Utah Cancer Connections.  Says Johnson, "I really want women to know that their worth is magnified as they endure trials and overcome them, that their worth is divinely given and doesn't change with or without breasts."  In addition to her many endeavors, she is also working with the Utah Department of Health on a mammography initiative www.getscreenedutah.com.

Eden Lackey, 36, received her breast cancer diagnosis at the age of 32.  When she was initially diagnosed she desperately wanted a support system and to connect with other women that were her age.  She and her friends are currently working on a start-up called "S.O.U.L. Inc.", Searching for Opportunities to Uplift your Life, that will host seminars and retreats for women who have been diagnosed with breast cancer, in an effort to uplift and inspire women going through this struggle.  She is also a part of a support group and online forum called "Pink Ribbon Cowgirls", and feels that the Mission Strength ambassador opportunity will be a platform from which to create more awareness for young women. "Iwant to show women what strength and perseverance look like. I want to let them know that no matter what kind of scars we have… We are all still beautiful!"

The three winners will each enjoy:  A $10,000 donation to YSC by Amoena made on behalf of each of them. This funding will help hundreds of young women diagnosed with breast cancer feel supported, informed and empowered.  Jenna Glazer, Director of Development for Young Survival Coalition said, "We are thrilled to be a part of Amoena's 'Mission Strength' and are honored to recognize these courageous women.  The generous donation to YSC will go toward helping and empowering other women that are battling breast cancer."  In addition, each of the three Amoena Ambassadors will receive: 

·       A one year's supply of Amoena apparel - beautiful bra and panty sets, swim, active and night wear and more  

·       A spa-day getaway

·       A makeover and photo shoot in Amoena's newest clothing lines -- such as Active, Night and Leisure wear -- and the opportunity to be featured in Amoena's magazine and other publications

About Young Survival Coalition

Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.  YSC works with its members to advocate for more studies about young women and breast cancer; educate young women about the importance of breast self-awareness and knowledge; and serve as a community of support for young women with breast cancer.  Learn more about YSC at www.youngsurvivval.org .

ABOUT AMOENA

For more than 35 years Amoena has been innovating comfortable pocketed lingerie, swimsuits and active wear for breast cancer survivors.   Amoena is the world leader in breast care featuring patented and innovative breast forms and symmetry products that are designed to meet a full range of needs from mastectomy, to lumpectomy, to reconstructive surgery.  The Company offers fashion merchandise that includes specialty lingerie, swimwear, leisurewear and accessories, combining cutting edge technology with the best in performance fabrics such as Supplex, Naturexx and Xtra Life Lycra, to provide a total comfort experience with exceptional style

Amoena's U.S. headquarters is in Kennesaw, GA (suburban Atlanta).  Its worldwide headquarters is in Raubling, Germany. The Company has 17 subsidiaries and over 40 distributors in more than 60 countries. In the U.S., Amoena's products are readily available at boutiques and large retailers where Amoena-trained sales associates will assist customers, assuring the perfect fit.

Amoena supports a vibrant community for breast cancer survivors with its magazine Amoena Life that is distributed free to women who have had breast surgery.  The magazine has a regular readership of more than 400,000 people in ten countries.  Amoena also maintains an informational website:  www.TheBreastCareSite.com, as well as blogs and information exchange on its site www.amoena.us.    For more information about Amoena visit:  www.amoena.us.

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http://www.globenewswire.com/newsroom/prs/?pkgid=25093

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