In the exercise window ending on 6 May 2014 under the rules of Unibet Group plc
Executive Option Scheme, 110,281 share options were exercised.

Of these options, 24,000 options were exercised by Unibet’s CEO Henrik
Tjärnström by issuing 24,000 ordinary shares with a par value of GBP 0.005, and
in connection with this exercise, Unibet has received GBP 322,448.42 which has,
in full, been taken to equity.

The remaining 86,281 options were exercised using SDRs from Unibet’s Share buy
-back programme initiated in 2007 and 2011. In connection with this exercise,
Unibet has received GBP 1,176,320.25 which has, in full, been taken to equity.

Following this exercise, the total amount of shares outstanding in Unibet Group
plc is 28,309,851 ordinary shares with a par value of GBP 0.005. Of the total
outstanding shares, 89,203 from the Share buy-back programmes initiated in 2007
and 2011 continue to be held by Unibet.
For more information:

Inga Lundbeeg, Investor Relations, +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Stockholm. Unibet is one of the largest listed gambling operators in the
European market and provides services in 22 languages through www.unibet.com,
www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be, www.unibet.ee,
www.unibet.com.au, www.maria.com, www.mariacasino.ee and www.mariacasino.dk.
Unibet also offers Sportsbook B2B services through Kambi Sports Solutions,
www.kambi.com.

Today, Unibet has 8.9 million customers in over 100 countries. Unibet is a
member of the EGBA, European Gaming and Betting Association, RGA, Remote
Gambling Association in the UK and is audited and certified by eCOGRA in
relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com
and twitter.com/UnibetGroup