SCA launches two innovative IT-based services for cleaner washrooms

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| Source: Svenska Cellulosa AB SCA
SCA with its global hygiene brand Tork strengthens its position in the service
industry by offering two new IT-based washroom services: Bloe® washroom service
and Tork EasyCubeTM. The services provide real-time data from washrooms, such as
toilet use and refill consumption. The data is easily accessible and interpreted
online – either via an office computer or on the field via smartphones and
tablets. Cleaning providers will have an instant overview of when and where
cleaning is needed, moving from static cleaning schedules to cleaning when
needed.
“SCA’s innovation activities are fuelled by an in-depth understanding of the
everyday needs of our customers and consumers. Innovations such as Tork
EasyCubeTM and Bloe® are important for our future success and competitiveness.
This also further strengthens our customers’ and consumers loyalty and
satisfaction”, says Jan Johansson, President and CEO at SCA.

SCA is a leading global hygiene and forest products company that develops and
produces sustainable personal care products, tissue and forest products.
Innovation and sustainability are deeply embedded in the company’s business
model. Bloe® and Tork EasyCubeTMare efficient ways of delivering value for
customers and consumers through open innovation with external parties or small
acquisitions. They will complement SCA’s current portfolio and increase the
company’s relevance as a global leading hygiene specialist.

Tork EasyCubeTM in summary: An intelligent system developed together with
Facility Service companies. Based on real-time data from smart dispensers, Tork
EasyCubeTM empowers facility managers and their teams to move from static
cleaning schedules to cleaning when needed.

Bloe® in summary: A new service solution based on real-time data from connected
toilets and urinals with sleek design. It provides end-users with an elevated
washroom experience and cleaning providers with insights about visitors and
usage. It also includes integrated screens for visual communications towards
visitors, and innovative features to automatically facilitate cleaning, control
odors and reduce water usage. A unique ventilation system with aromatic oils
creates an invigorating fragrance throughout the washroom.

These services will initially be available in selected markets in Europe.

Read more about Tork EasyCubeTMand Bloe® here: www.sca-tork.com
For further information, please contact:
Boo Ehlin, VP Media Relations, 46 8 788 51 36
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Libero, Libresse,
Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest
owner, SCA places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2013 amounted to approximately SEK
93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com.