Demand Gen Report Announces Winners of Third Annual Killer Content Awards

Innovation in B2B Marketing Recognized at Content2Conversion Conference in NY

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| Source: Demand Gen Report

NEW YORK, May 7, 2014 (GLOBE NEWSWIRE) -- Demand Gen Report has announced the winners of the Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics. Winners were honored at an awards ceremony this evening at The Pershing Square Signature Center, as part of Demand Gen Report's B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs, the Killer Content Awards features industry leaders in areas such as:

• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.

"Content creation continues to develop as a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services," says Andrew Gaffney, Editor, Demand Gen Report. "These companies are leading the way in categories such as E-books, white papers and case studies — to blogs, newsletters and webinars — in creating engaging content that relates to prospects' buying needs and company pain points."

Following is a list of winners and categories of recognition:

ADP: Creative Campaign Theme

SunGard Availability Services: Creative Theme, Multitouch

Cox Media Group: Creative Campaign Theme/Integrated

OpenText: Best Dressed

Optum: Metrics Based Content

LinkedIn Sales Solutions: Social Amplification

VoltDelta: Social Amplification

VMWare: Social Amplification/High Impact ROI

Oracle: Interactive

SAVO: Interactve

IBM: Integrated Demand Gen Campaign

NAVEX: Multi Touch/High Impact ROI

Bonitasoft: High Impact ROI

LinkedIn Marketing Solutions: Buyer Focused Content

Autotask Corporation: Modular Content/High Impact ROI

LinkedIn Talent Solutions: Buyer Focused Content

Optum360: Vertically Focused Content

PTC: Vertically Focused Content

ADP: Creative Campaign Theme and Sales Enablement/Vertical Focus

Live Person: Influencer Content/High Impact ROR

NanoLumens: Web Content Strategy

Toshiba: Integrated Campaign/Multi-Touch

Equifax: Vertically Focused

IBM: Integrated Demand Gen Campaign

LinkedIn Talent Solutions: The Employer Brand Playbook

LinkedIn Marketing Solutions: High Impact ROI

Optum 360: Vertically Focused

Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held May 6-7, 2014 in Manhattan at The Pershing Square Signature Center. Click here for more information or to register.

About Demand Gen Report

Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.

CONTACT: Caroline Ferns
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