ZetaDisplay: Strengthens the growth efforts with Anders Pettersson as a newly elected board member

| Source: ZetaDisplay AB (publ)

Sweden, 2014-05-14 09:15 CEST (GLOBE NEWSWIRE) --  

ZetaDisplay now takes several important steps in its efforts to continue its growth journey. During the last five years ZetaDisplay has doubled its turnover. At the annual general meeting last Monday Anders Pettersson was newly elected into the board.

Anders Pettersson possess a great knowledge of the sale of products and services on after-market, international experience in retail, especially in Russia, and in building brands. He has previously been CEO for a.o. Thule and Hilding Anders. Today Anders is partner in the English risk capital company Arle, chairman of Hilding Anders AB, and board member of Victoria Park AB and a number of other companies. Anders holds 220,542 shares in ZetaDisplay corresponding to approximately 1.8% of the shares of the company.

- I am very interested in how the retail trade can be developed in different ways with digital technology and here Digital Signage and Last Meter Marketing are new and interesting channels under strong growth. ZetaDisplay is far along in this area, and I hope that I am able to contribute to the company developing its great potential both in the Nordic countries and internationally, Anders Pettersson comments.

- We are pleased to be able to have Anders Pettersson in our board of directors. This means a confirmation of the great potential for our industry but also that ZetaDisplay is at the forefront of the development. Anders' know-how of the retail sector and his experience from business development and acquisitions are valuable for our continued development, comments Leif Liljebrunn, CEO ZetaDisplay AB (publ).

ZetaDisplay is in an expansive phase and has positioned itself in the market by being able to show markedly improved customer communication and increased sales for its clients with the aid of the company’s media platform for Last Meter Marketing and Digital Signage.

ZetaDisplay is a leading supplier of Last Meter Marketing and Digital Signage to major chains in the retailing and service sectors. The company has over 40 employees, and sales offices located in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.


For more information please contact:

ZetaDisplay AB (publ)

CEO Leif Liljebrunn

Telephone: +46 70 845 80 52

E-mail: leif.liljebrunn@zetadisplay.com


About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. Since April 2011 the company’s shares have been traded on NASDAQ OMX First North Premier, using the ZETA abbreviation. The Certified Adviser is Erik Penser Bankaktiebolag. More information can be found at http://www.zetadisplay.com

About Digital Signage and multi-channel communication

ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.