BOSTON, May 19, 2014 (GLOBE NEWSWIRE) -- DALBAR, Inc. announced today the release of its first-ever national evaluation of financial services firms mobile optimized websites. This evaluation included an in-depth study and review of a total of 44 Mobile Web sites.
There was a time when the only way of accessing the World Wide Web was through the collaborative effort of a computer, monitor, mouse and keyboard. During those archaic times, albeit not so long ago, the only way to get to the internet was either at home, or "on-the-go" via laptop computers. Luckily, times have changed, technology has improved and the internet is no longer limited to a clunky piece of hardware. Thanks to the development of mobile devices, consumers now have a far more convenient level of "on-the-go" connectivity – through their handheld device.
Three financial services firms emerged as the clear leaders in making it convenient for consumers to connect to them "on-the-go" and here is why:
"In order to remain 'in the customer's view', financial firms must stay current and leverage the mobile Web," said Kathleen Whalen, Managing Director of DALBAR. She added, "These industry leaders have recognized this necessity by providing mobile optimized Web sites that will continue to attract mobile subscribers by creating a seamless mobile experience reminiscent of traditional desktop Web sites and by using innovative strategies for providing financial content for mobile consumption."
The Web sites were evaluated using DALBAR's MobileINSIGHT program criteria. The criteria consist of 11 distinct evaluation categories including Design, Security, Mobile Optimization, Ease of Use, Personalization/Customization, Support, Interaction with the Firm, Interactivity, Navigation, Core Content, and Behavior Centric.
For more information on DALBAR's MobileINSIGHT Innovations in the World of Mobile Optimized Web Sites report, please visit the web site at www.dalbar.com or contact Erin Batog at 617-624-7273 or ebatog@dalbar.com.
DALBAR, Inc. is the financial community's leading independent expert for evaluating, auditing and rating business practices, customer performance, product quality and service. Launched in 1976, DALBAR has earned the recognition for consistent and unbiased evaluations of insurance companies, investment companies, registered investment advisers, broker/dealers, retirement plan providers and financial professionals. DALBAR awards are recognized as marks of excellence in the financial community.