CDON Group divests Rum21

CDON Group AB (publ), the leading e-commerce group in the Nordic region,
announces that  an agreement has been made to sell the operations of Rum21 AB to
Royal Design Group AB.
The agreed consideration is SEK 68 million of which SEK 61.5 million shall be
paid at completion with the remainder being paid in two equal instalments in
June 2014 and December 2014, respectively. The transaction is expected to close
on 27 May 2014 and affect the second quarter result positively by approximately
SEK 35 million.

As part of the transaction, Rum21 transfers all assets, agreements, employees as
well as related liabilities forming Rum21's business. Rum21 AB is part of CDON
Group’s Home & Garden segment and reported total net sales of approximately SEK
90 million and an operating result of approximately SEK -1.5 million in 2013.
CDON Group holds 90.1 per cent of the shares in Rum21 AB.

Rum21 AB is an online retailer of interior design and designer furniture founded
in 2006 and acquired by CDON Group in 2011. Today Rum21 operates the Nordic
internet stores Rum21.se, Room21.no, Room21.dk and Room21.fi.

Paul Fischbein, President and CEO of CDON Group commented: “Rum21 was acquired
by the Group three year ago and has since grown considerably and established
itself as a leading online store for interior design and designer furniture in
the Nordics. We are now about to hand over the baton to the new owner Royal
Design. Rum21 and Royal Design are two stores that complement each other well
and together they are stronger and better equipped to continue to develop the
exciting online interior decorating market. For CDON Group the divestment
increases the focus on the Group's major holdings, which is in line with the
Group's strategy.”

The information in this announcement is that which CDON Group AB is required to
disclose under the Swedish Financial Instruments Trading Act and/or the
Securities Markets Act. This information was released for publication at 14:00
CET on 22 May 2014.
For further information please visit cdongroup.com or contact:
Paul Fischbein, President and CEO, CDON Group
Tel:  46 (0) 10 703 20 00

Fredrik Bengtsson, Head of Communications
Tel: 46 (0) 700 80 75 04
E-mail press@cdongroup.com, ir@cdongroup.com
About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Since the start
in 1999, the group has expanded and broadened its product portfolio and is now a
leading e‐commerce player within Entertainment (CDON.com and Lekmer.com),
Fashion (Nelly.com, NLYman.com and Members.com), Sport & Health
(Gymgrossisten.com, Bodystore.com and Milebreaker.com) and Home & Garden
(Tretti.com and Rum21.se). In 2013, the group generated 4.5 billion SEK in
revenue. CDON Group’s shares are listed on NASDAQ OMX Stockholm Mid-cap list
under short name “CDON”.