Swedish Match AB (publ) share capital and total numbers of shares

In accordance with the resolution at the Annual General Meeting on May 7, 2014,
Swedish Match AB (publ) has cancelled 1,500,000 repurchased treasury shares.
The share capital of 389,515,417.20 SEK remains unchanged, since it,
simultaneously with the resolution to reduce the share capital by means of
withdrawal of repurchased treasury shares, was resolved to increase the share
capital by a transfer from non-restricted shareholders’ equity to the share
capital (bonus issue). Thereby the share capital was restored to its balance
prior to the reduction, without the issuing of any new shares.

The total number of shares in the Company, including the treasury shares held by
Swedish Match AB (publ) on May 30, 2014, amount to 200,500,000 shares with the
equivalent amount of votes. Swedish Match AB (publ) holds 1,411,271 of these
shares in treasury, which corresponds to 0.70 percent of the total amount of
shares in the Company.
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For further information, please contact:

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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The character of this information is such that shall be disclosed by Swedish
Match AB (publ) in accordance with the Financial Instruments Trading Act. The
information was disclosed to the media on 30 May, 2014 at 08.00 a.m. (CET).
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches and lighters).Well
known brands include General snus, Longhorn moist snuff, White Owl cigars, Red
Man chewing tobacco, Fiat Lux matches, and Cricket lighters. The Group sells
products across the globe, with production units in six countries. The Group’s
global operations generated sales of 12,642 MSEK for the twelve month period
ending March 31, 2014. The Swedish Match share is listed on NASDAQ OMX Stockholm
(SWMA).
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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com