REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic
share redemption procedure, including a share split through which one (1)
existing share in the company was split into two (2) shares. As a result of the
share split, the number of shares in Björn Borg was temporarily increased by
25,148,384 shares to a total of 50,296,768 shares. This has been previously
announced in a press release on 30 April 2014.

The 25,148,384 new shares (the so-called redemption shares) have thereafter been
redeemed as part of the share redemption procedure, whereby the number of shares
in Björn Borg, following the redemption, is 25,148,384 shares, i.e. the same
number as before the share split.

For further information, please contact:

Magnus Teeling, CFO, telephone: +46 708 50 55 37, e-mail
magnus.teeling@björnborg.com

This information is published pursuant to the Swedish Financial Instruments
Trading Act (1991:980), Chapter 4, paragraph 9. The information was released for
publication on 30 May, 2014 at 8.00 a.m. (CET).
About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear. It
also offers sportswear and fragrances as well as footwear, luggage & bags and
eyewear through licensees. Björn Borg products are sold in around thirty
markets, of which Sweden and the Netherlands are the largest. The Björn Borg
Group has operations at every level from branding to consumer sales in its own
Björn Borg stores. In total, there are 38 Björn Borg stores, of which 17 are
operated in the Group. Total sales of Björn Borg products in 2013 amounted to
around SEK 1.5 billion at the consumer level. Group net sales amounted to SEK
496 million in 2013, with 159 employees. The Björn Borg share has been listed on
NASDAQ OMX Nordic in Stockholm since 2007.