SoupMobile for You! Secure Territories Now
First Truck Hits New Jersey Neighborhoods With New York City to Follow
NEW YORK, June 3, 2014 (GLOBE NEWSWIRE) -- Soupman, Inc. (OTCQB:SOUP), the parent company of the best-tasting soup brand in the world, The Original Soupman, announced that Shaquille O'Neal – already a partner and strategic advisor to the company – will be driving the SoupMobile franchising program as the joint venture partner with the company. In this new role, Mr. O'Neal along with Marcus Crawford of Amongst Elite LLC, formerly with the Original Soupman, will champion the development of the SoupMobile franchisee program.
The first official SoupMobile launched in New Jersey and currently serves food truck goers in Old Bridge and Newark, NJ. The Original Soupman New Jersey truck has future plans of serving the students of Rutgers University as well as foodies in Jersey City. It feature's the company's world-renowned soups including Lobster Bisque, Chicken Gumbo, Crab Corn Chowder and the Seinfeld classic, Jambalaya. Combining one of the hottest new trends in the culinary world – food trucks – with the highly marketable Soupman brand, Mr. O'Neal, Mr. Crawford and the management team are optimistic about the new growth channel. Food trucks generated $1.5 billion in revenue between 2007 and 2012, an average annual growth rate of 8.4 percent.
"The combination of our brand's strength, the food truck trend, and the fact that this is a low-cost franchise business, should make the SoupMobile a one-of-a-kind franchise opportunity, which is what drew Shaquille and I to the business," explains Marcus Crawford. "After all, we're the soups that made Seinfeld famous."
"Our plan is to roll out 100 SoupMobile trucks across America over the next 5 years," says Lloyd Sugarman, CEO of Soupman, Inc. "This Original Soupman mobile franchise is a low-cost, branded business opportunity that we believe is perfect for dedicated, passionate operators including veterans."
For a decade before the famous Seinfeld episode in 1995, thousands of people were lining up outside Al's tiny location on West 55th Street in Manhattan for his magical soups, recognizing that if they didn't follow the rules they'd be unceremoniously thrown out. Consumers should now have additional The Original Soupman locations to visit, only these are expected to be coming to a neighborhood near them.
Soups should available in cups, bowls or quarts, and as meals or a la carte, along with artisanal bread or oyster crackers, fresh fruit and the Soupman's signature piece of chocolate. The menu include' s Al's Famous New England styled Lobster rolls, featuring gonzo-sized chunks of North American lobster, and delicious, convenient and hearty Rice Bowls. Additionally, the SoupMobile offers an array of smoothies and beverages, including an extensive assortment of hot and cold teas.
Visit http://originalsoupman.com/about-us/franchise-information for more information about The Original Soupman franchise opportunities.
About Soupman, Inc.
In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells soup to grocery stores across America, has franchised restaurants and sell soups to foodservices. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Soupman, Inc., Tim Gannon, the co-founder of Outback Steakhouse, is the Soupman Culinary and Business Director and Board Member. www.soupmaninc.com, parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com. Follow us on Twitter @OriginalSoupman and "Like" us on Facebook.
Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the roll out of the SoupMobile franchise program. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as the expected contribution of Shaquille O'Neal and Marcus Crawford, our ability to roll out 100 SoupMobile franchises across the U.S. and our ability otherwise to implement our marketing plan, including raise necessary capital, and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.soupmaninc.com
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Robert N. Bertrand 212-768-7687