Disclosure notice in accordance with the Luxemburg transparency law

Oriflame Cosmetics S.A. has received a disclosure notice from SEB Investment
Management. On 2 June 2014, SEB Investment Management decreased its ownership to
2,689,932 shares, corresponding to 4.7 percent of total shares issued. SEB
Investment Management previously held more than 5 percent of total shares
issued.


For additional information, please contact:
Johanna Palm, Director Investor Relations, Oriflame        +46 765 422 672



Founded in 1967, Oriflame is a beauty company selling direct in more than 60
countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.5 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a
Luxembourg company group with corporate offices in Luxembourg and Switzerland.
Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.