InfoUSA Makes It Even Easier for Businesses to Acquire Customers Through Effective Email Marketing

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| Source: Infogroup

OMAHA, Neb., June 10, 2014 (GLOBE NEWSWIRE) -- InfoUSA, a leading provider of high-quality business and consumer data and end-to-end marketing tools, is reshaping the way businesses approach customer acquisition through email. With the new expanded Email Campaign Builder, businesses can now send professionally designed email campaigns to targeted prospects with confidence and ease.

Email is an extremely effective and affordable marketing tool. In fact, the Direct Marketing Association projects that, by 2016, email marketing will generate $35.02 on every $1 spent. And while there are many customer retention-focused email solutions available in today's market, InfoUSA's Email Campaign Builder is the only product of its kind that allows users to choose their target prospects, customize an email from a large template library, and send the email to those prospective customers.

"InfoUSA has long been helping businesses to target and market to their ideal prospects through email," said Amit Khanna, president, Small and Medium Business division. "The latest enhancements to our Email Campaign Builder give our customers even more choice and control, while helping them save time and money and improving their overall results."

With the latest release, customers can now choose from more than 270 professionally designed email templates with industry-specific themes. Customizing emails is simple with a wide array of enticing color schemes, simplified editing tools, and drag-and-drop technology that gives users total control over their final designs — without having to know HTML. Plus, all of InfoUSA's templates are mobile optimized, so the final emails will look great whether they're opened in a desktop computer, a tablet, or a smartphone.

As always, the Email Campaign Builder is connected to InfoUSA's industry leading business and consumer databases. Customers can easily target their ideal prospects with any number of demographic, firmographic, and geographic selections. InfoUSA invests more than $30 million a year ensuring its data is complete and up-to-date, so businesses can count on getting their message delivered to the right people at the right time.

For over 40 years, millions of businesses have relied on InfoUSA, an Infogroup brand, to help target and acquire new customers, grow their sales, clean and update their databases and make business credit decisions. InfoUSA compiles the most up-to-date email and mailing lists and sales leads containing powerful, in-depth demographic information. InfoUSA makes it easy to reach potential customers with complete direct mail, email marketing, and Google advertising services.

To learn more about how InfoUSA helps businesses find new customers with email marketing, call 866.325.8141 or visit www.infousa.com/email-marketing. To see how the Email Campaign Builder works please watch this short video.

About Infogroup

Infogroup's 1,900 employees enable clients—from local businesses to the FORTUNE 100TM—to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 230 million individuals and 23 million businesses to deliver the complete spectrum of value-added data and innovative targeted marketing solutions. For more information, visit www.infogroup.com.

Malti Shukla
402.836.5541