MTG launches movie channel in Israel

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| Source: Modern Times Group MTG AB
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment group, today announced that TV1000 Russian Kino launched in Israel
on 15 June. The Russian language movie channel is available on the yes satellite
platform and the launch increases MTG’s global footprint to 38 countries.
The channel is part of the Russian Super Premium package and will also be
available on the yesGo multi-screen TV Everywhere service. In addition, feature
movies from the channel are available on yes’ video on demand service. In total,
there are approximately one million Russian speakers in Israel.

The yes platform reaches approximately 600,000 households, which is equivalent
to 40% of Israel’s total number of pay-TV households. Yes was the first company
to offer digital broadcasts and interactive television services in the country.

TV1000 Russian Kino shows original Russian language movies, ranging from recent
hits such as the massively popular Yolki franchise and Legenda 17 to classic
library titles. TV1000 Russian Kino is the most popular pay-TV channel in
Russia, reaching over 26 million viewers every month, and is also available in
the US.

Irina Gofman, MTG Executive Vice President and CEO of the Group’s Russian, CIS
and Pay-TV Emerging Markets operations, commented: “TV1000 Russian Kino is the
most popular Russian language movie channel in the world and features the latest
and best movies the country has to offer, so we are thrilled that our expansion
of the reach of this channel continues. Our portfolio of factual and movie
channels tell amazing stories in scripted and non-scripted formats and are now
regarded as must-have channels by pay-TV operators worldwide.”

Jørgen Madsen Lindemann, MTG President and CEO, commented: “Our wholesale
channel business has constantly expanded into new markets since it was launched
more than ten years ago. This is the second new market that we have entered this
year after Turkey in January. We now have almost 100 million subscriptions to
our channels, which shows just how much viewers love our content. The journey
continues!”

Ron Eilon, CEO of yes dbs Satellite Services (1998) Ltd., commented: “yes is
happy to announce the launch of TV1000 Russian Kino channel on our platform. The
Russian speaking audience constitutes a large and important part of yes’s
subscriber base. The launch of a new and contemporary channel, specialising in
the best Russian language movies, proves that yes is consistently investing in,
and improving, its offering to the Russian speaking audience.”

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For further information, please visit www.mtg.se or contact:

Investors & Analysts
Tel:                       + 46 (0) 73 699 2714
Email:                  investor.relations@mtg.se

Journalists
Tel:                       + 46 (0) 73 699 2709
Email:                  press@mtg.se
Modern Times Group (MTG) is an international entertainment group with operations
that span four continents and include free-TV, pay-TV, radio and content
production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV
channels, which are available on Viasat’s own satellite platforms and third
party networks, and also distributes TV content over the internet. MTG is also
the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated net sales of SEK 14.1
billion in 2013. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s
Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08.00 CET on 16 June
2014.