Cloud4Wi Proximity Extends Wi-Fi Marketplace Platform With Precisely Targeted Marketing Campaign Capability

SAN FRANCISCO, CA--(Marketwired - Jun 17, 2014) - At the Wi-Fi Offload Summit, Cloud4Wi, the leading provider of next-generation cloud Wi-Fi platforms, will announce the release of Cloud4Wi Proximity, a new application for venues to quickly and easily deliver targeted, localized marketing campaigns to customers. Cloud4Wi executives will present details about the application at the Wi-Fi Offload Summit at Four Seasons Silicon Valley in Palo Alto. The Cloud4Wi Proximity application extends the Cloud4Wi Wi-Fi Marketplace platform and offers users a uniquely flexible solution for building loyalty and engaging new customers with targeted, location-based and timed marketing campaigns that offer instant feedback and drive revenue.

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Using a wizard approach, Cloud4Wi Proximity guides users through a simple four-step process for defining the campaign: 1) select a triggering event such as a site visit, a sign-in or a logout; 2) narrow the target of the campaign by specified conditions including demographic profile, device or time of day; 3) select appropriate channels for delivery such as SMS, email and/or social media; and 4) choose customized content, which can deploy images, rich text, video, coupons, surveys -- whatever supports the message of the campaign. The Cloud4Wi Proximity application is also designed to capture valuable end-user demographics and purchasing patterns to provide venues with the metrics they need to strengthen brand promotion and make direct marketing campaigns more successful and cost-effective.

"Using Cloud4Wi Proximity, Wi-Fi venues can finally be rewarded for the connectivity service they provide -- often for free -- by setting up highly targeted, localized marketing campaigns quickly and with minimal effort," said Ivan Muccini, Vice President of Product Planning at Cloud4Wi. "For example, when a diner logs on to a restaurant's free Wi-Fi using Facebook and then finishes lunch and leaves, restaurant management can automatically send a SMS thanking her and offering a promotion for the next visit or a short survey about the dining experience. Proximity dramatically shortens the feedback cycle, thus delivering business value in real time."

"Cloud4Wi is one of the most promising cloud-based Wi-Fi service platforms that I've seen," said Claus Hetting, mobile industry analyst and chair of the Wi-Fi Offload Summit. "In my view, Cloud4Wi is tackling the Wi-Fi monetization challenge in all the right ways. Right now, it is possible to add a great deal of value to a variety of public venues with managed Wi-Fi solutions like those of Cloud4Wi that include intelligent ads, location-based services, and consumer engagement."

Ivan Muccini and Brodie Kirkeby, Vice President of USA Sales, will present the Cloud4Wi Proximity application during Monetization Day at the Wi-Fi Offload Summit on Wednesday, June 18 at 2:15 p.m. PDT. For more information about Cloud4Wi or Proximity, please contact info@cloud4wi.com. To schedule a face-to-face meeting at the Wi-Fi Offload Summit in Palo Alto, contact Brodie Kirkeby at bkirkeby@cloud4wi.com or call (949) 887-0636.

About Cloud4Wi
Cloud4Wi is a leading provider of next-generation cloud Wi-Fi platforms, designed to create a measurable business value for several market segments. Cloud4Wi created the first Wi-Fi marketplace on its proprietary platform to enable Wi-Fi service providers to monetize their networks by delivering value-added managed Wi-Fi services. Leading telecommunications and networking players, system integrators and vendors have adopted Cloud4Wi to better serve their most demanding customers. Visit: http://www.cloud4wi.com.