GREELEY, Colo., June 18, 2014 (GLOBE NEWSWIRE) -- JBS USA announces the launch of ChefsExclusiveBeef.com, an interactive website that highlights our gourmet Chef's Exclusive® beef program. The website serves as an easy-to-use sales resource and informational tool for retail and foodservice operators, as well as a useful source of information for consumers.
"Developing a website for the Chef's Exclusive program was the next essential step in growing the brand," said Katy Bruce, brand manager at JBS USA. "It's critical to provide customers a resource for brand information as well as a selling tool that will strengthen their sales proposition and ultimately their business."
With a legacy of more than a quarter century of success, the Chef's Exclusive program delivers consistent, hand-selected cuts with ideal marbling. It is a USDA Upper Two-Thirds Choice program, harvested and processed under exact standards to satisfy the most discerning consumers. The consistency of the Chef's Exclusive program makes for operational efficiency in predictable cuts to ease preparation, consistent plate and tray coverage to improve presentation and a superior taste that creates loyalty and repeat business.
"In addition to product information, the website provides a variety of recipes, ranging in complexity from novice cook to professional chef and includes Signature Recipes that are specific to the Chef's Exclusive brand," Bruce said. "The website is also compatible with all portable devices, making it a convenient resource for retail and foodservice customers to access professional sales tools and marketing support."
Chef's Exclusive beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S. For more information, visit www.jbssa.com
For additional details about Chef's Exclusive beef, please contact Tyler Brown, JBS USA Director of Premium Beef Programs, at (970) 506-8078.