HAMBURG, Germany and NEW YORK, June 20, 2014 (GLOBE NEWSWIRE) -- Sizmek Technologies GmbH, the German subsidiary of the global open ad-management platform Sizmek Inc. (Nasdaq:SZMK), together with Heye OMD, Munich, has created and served a McDonald's online football World Cup campaign. The campaign's aim is to introduce families to the Big Mac® and the specialty burgers created for the World Cup. A countdown timer embedded in the advertisement showed the time remaining until Germany's World Cup games against Portugal and Ghana, further creating a close connection to the World Cup games. With this dynamic overlay, the pre-rolls are perfectly charged with a sense of anticipation for the World Cup.
The online campaign, which can be seen on popular websites such as Web.de, GMX and Bild.de from 25/5 until 22/6, is also being promoted on TV, radio and digital out-of-home. The central element of the campaign is the story of a grandmother and her grandson who, in the run-up to the World Cup, converts her into a true football fan. In addition, large-format display ads (Dynamic Sitebar) are shown online on World Cup-related pages such as Sport1.de, t-online/Sport and Bild/Sport.
"Sizmek is our national ad-serving partner, who manages all of our display and rich media campaigns. It is an intensive collaboration with a great spirit of partnership, which results in the development of great original ideas," explains Thomas Thürl, Director Digital Planning at Heye OMD. "As McDonald's media agency, our aim is to bring the product closer to the customer. At the same time, it is important that we produce positive effects for the McDonald's brand. In the process, ideas often emerge that go beyond simple media booking – as is the case with this online campaign."
Sizmek collaborated on the project with their partner, Impossible Software, a provider of real-time dynamic video.
Summary of Facts about the Online Campaign:
Advertising medium: Instream with dynamic overlay/large-format display ads
Campaign period: 25 May to 22 June 2014
Media agency: Heye OMD GmbH, Munich; responsible for the campaign: Thomas Thürl, Director Digital Planning
Creative agency: Heye GmbH, Munich
Technology partner: Sizmek Technologies GmbH, Hamburg; responsible for implementation: Marco Senftleben, Director Client and Creative Services
Responsible on the client's side: Jörn Winkler, Senior Department Head McDonald's Deutschland Inc., and Roland Meves, Department Head Marketing/Media
McDonald's Deutschland Inc.
Link to the ad: http://bit.ly/1uD5Zaw
About Sizmek
Sizmek Inc. (Nasdaq:SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences with any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital (including rich media), video and online targeted advertising across all channels. Sizmek's open ad-management stack, Sizmek MDX, delivers the most creative and effective multiscreen digital campaigns (mobile, display, rich media, video and social) all powered by an unrivaled data platform. With New York City as a centre of operations, Sizmek connects 13,000 advertisers and over 5,000 agencies to audiences, delivering more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. www.sizmek.com
The following trademarks used herein are owned by the Sizmek Inc. and its affiliates: the Sizmek name and logo. All other trademarks are the property of the respective trademark owners, including without limitation "World Cup", "McDonald's" and "Big Mac". All rights reserved to their owners.
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