DGAP-News: update software AG to renew its successful reseller partnership with Inspur


DGAP-News: update software AG / Key word(s): Alliance/Strategic
Company Decision
update software AG to renew its successful reseller partnership with
Inspur

25.06.2014 / 15:41

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Vienna, Frankfurt, 25 June 2014 +++ update software AG, a leading provider
of CRM software, is renewing its reseller partnership, commenced in 2012,
with the Chinese company Inspur, the leading hardware producer in the
Chinese market.

11 customers, more than 5,600 users and numerous prospects - this is the
track record so far of the two-year business partnership between Austria's
update software AG and Inspur in China. In order to continue on this
successful path together the reseller contract has been renewed for another
two years. In the negotiations, new terms and conditions were agreed with
Inspur which are significantly more attractive from update's viewpoint.

update software AG sees a strong medium and long-term potential in the
Chinese market and Inspur has proven to be a reliable partner with whom to
further drive the successful development of the Chinese market.

Based on update's CRM solutions, the Chinese business will be managed
entirely by Inspur. Both companies cooperate in developing the software
further, adapting it to the needs and specific processes of the Chinese
market and in thus ensuring that the local requirements are ideally met.
Close contact with associates at update's head office, intense training of
the Chinese personnel and classic partner services are provided to support
Inspur in its role as reseller of the CRM solutions.

Thomas Deutschmann, CEO of update software AG, is pleased at the renewal of
the contract. "With Inspur we have found a highly competent partner who
'speaks our language' and already has the right contacts in the Chinese
market, given that we focus on similar industries."

About update software AG
update software AG was founded in 1988 in Vienna, Austria. With more than
200,000 users at more than 1,600 companies it is one of the leading
providers of premium CRM systems. update has subsidiaries in Germany,
Switzerland, the Netherlands, France, and Poland. In addition, update is
represented worldwide by established partners such as Atos, Sensix, and
Steria Mummert. update currently has around 307 employees. In 2013, the
company reported sales revenue of EUR 33.1 million. Among update's
customers are Bahlsen, Bawag P.S.K., Hansgrohe, Paul Hartmann, Raiffeisen
Switzerland, ratiopharm, Saint Gobain, Weleda and many others.

About Inspur
Inspur is currently the leading Chinese supplier of computing platforms and
IT application solutions and is also the largest server manufacturer and
server solutions supplier in China. the Inspur Group comprises three
joint-stock companies: Inspur Information, Inspur Software, and Inspur
International. With these, Inspur covers the five key market sectors  - 
computer, software, intelligent terminals, mobile communication, and
semi-conductors. The company also offers IP products in over 30 countries
and regions, serving the information technology needs of companies and
government authorities around the globe. In 2012, Inspur reported sales
revenue of around USD 6.4 billion.

Investor Relations Contact: 
Christina Buchegger
update software AG
Operngasse 17-21
1040 Vienna, Austria 
Phone: +43 1 878 55 157
Fax.: +43 1 878 55 206
investor.relations@update.com 
www.update.com


End of Corporate News

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25.06.2014 Dissemination of a Corporate News, transmitted by DGAP - a
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Language:    English                                               
Company:     update software AG                                    
             Operngasse 17 - 21                                    
             1040 Wien                                             
             Austria                                               
Phone:       +43 1 878 55-0                                        
Fax:         +43 1 878 55-200                                      
E-mail:      investor.relations@update.com                         
Internet:    www.update.com                                        
ISIN:        AT0000747555                                          
WKN:         934523                                                
Listed:      Regulierter Markt in Frankfurt (General Standard);    
             Freiverkehr in Berlin, Düsseldorf, Hamburg, München,  
             Stuttgart                                             
 
 
End of News    DGAP News-Service  
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275191 25.06.2014