FT. LAUDERDALE, Fla., June 26, 2014 (GLOBE NEWSWIRE) -- via PRWEB - RealBiz Media Group's (RBIZ) recent acquisition of ReachFactor is starting to show benefits as the companies begin to integrate their product lines and create enhanced services suited for the nation's top real estate agents.
Early this year RealBiz launched a do-it-yourself video marketing platform, NestBuilder Agent, that real estate agents could use to easily promote themselves and local listings for as little as $10 - $50 per month. More recently RealBiz began integrating its video technology into ReachFactor to form a comprehensive online marketing service that ranges in price from $250 per month for tactical social media marketing to $3,000 per month for an entire digital marketing team devoted exclusively to a single agent's success in a given local market. This new service called Regional Advantage has already proven to deliver significant new business to agents who participate in the program.
For example, Leesa Hughes, a top Wichita area real estate agent, recently reported that she'd sold her fourth home and gained six new listings in just sixty days as a result of participation in the program. She's on her way to registering her best year in 21 years in the business and building her own team.
"The most active agents in real estate, the top 5%, are attracted to this kind of service because they experience first hand how hard it is to be a smart online marketer," stated Suresh Srinivasan, Chief Operating Officer at RealBiz. "Our opportunity is to become their strategic partner and help them quickly win new listings and sell active ones through clever use of our technology and marketing skills."
The nation's top 5% of real estate agents (roughly 75,000) represent $2 billion per year in online advertising. A 2013 survey commissioned by ReachFactor found that these agents spend on average $36,000 per year marketing. Their most common marketing tactics include owning multiple websites and blogs, search engine (pay-per-click) marketing, and advertising on real estate portals and social media. 70% of the 1,910 agents polled admitted they didn't know how to gauge the effectiveness of their marketing spend and 88% felt they should be getting better results.
RealBiz's Regional Advantage marketing service is currently being tested in select markets nationwide.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. The company's products include ReachFactor, an award-winning search engine and social media marketing platform; http://www.NestBuilder.com, a video-centric consumer portal; NestBuilder Agent, a turnkey listings marketing platform for agents; the Home Tour Network, a television video on demand network, as well as a growing MicroVideo App (MVA) network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts.
Safe Harbor Statement
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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