SCA to endorse its customer and consumer brands globally

SCA, a leading global hygiene and forest products company, will as of July 1
2014 be endorsing its already strong portfolio of customer and consumer brands
globally with the corporate SCA brand.
Following the introduction of the stronger and more distinct corporate SCA logo
in March 2013, SCA is now responding to the ever-growing consumer demand of
knowing where and how products are made by positioning the SCA corporate brand
together with the customer and consumer brands across all categories, brands and
markets globally.

“SCA is a company with a unique heritage, a range of strong customer and
consumer brands that make a difference for millions of people around the world
and an award-winning sustainability profile and focus going forward. By taking a
prominent and visible position alongside the company’s customer and consumer
brands in all its print ads and TV commercials, SCA aims to further strengthen
the awareness and perception of SCA as a leading global hygiene and forest
products company and as a solid, and trustworthy brand”, says Jan Johansson,
President and CEO, SCA.

View
video (https://www.youtube.com/watch?v=KVF37TKvLF0&list=PL6USUCJRUNKzNiand85Cf9R
Q 
mvA39vuNi&index=2) of how the endorsement might look.

“Our ambition is to increase the awareness and perception of SCA. By connecting
SCA and its customer and consumer brands, the information to our stakeholders
gets even more transparent. An important platform to build the SCA brand is Team
SCA’s participation in the Volvo Ocean Race with an all-female crew. This
strengthens the perception of SCA and our brands, such as TENA, Tork, Lotus,
Libresse, Tempo and Libero even further,” says Joséphine Edwall-Björklund,
Senior Vice President, Group Function Communications.
For further information, please contact:
Boo Ehlin, VP Media Relations, +46 8 788 51 36
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Libero, Libresse,
Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest
owner, SCA places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2013 amounted to approximately SEK
93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com.