Whipsaw Among the TOP 3 Design Firm Winners at This Year's IDEA Competition

Whipsaw Inc. wins big at the 2014 IDEA competition with a total of 9 winners and finalists combined in product design.

| Source: Whipsaw Inc.

SAN JOSE, Calif., July 3, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Whipsaw Inc., the Silicon Valley-based Industrial Design and Engineering firm that creates innovative products for companies around the globe, announces their win of 3 IDEA Awards and 6 finalists at the 2014 International Design Excellence Awards (IDEA), an initiative of the Industrial Designers Society of America (IDSA).

The IDEA program, now in its 34th year, is regarded as one of the most preeminent design competitions in the world. A panel of 24 international design experts from design consultancies, corporations and universities judged nearly 2,000 entries this year, ultimately naming 176 total winners. The jury evaluated entries on aspects of industrial design excellence including overall innovation; benefits to the user and client; sustainability and visual appeal.

"It's a great honor to win these accolades and even more fulfilling to see how users respond to good design. A big thank you to our clients for boldly innovating and to IDEA for continuing to recognize excellence." said Dan Harden, President of Whipsaw. The winners are:

Leitz Icon labeling system - the most innovative label printer ever produced. Wireless, compact, and portable, it allows users to conveniently print labels directly from apps on one's smart phone or tablet.

Leitz Icon cartridge - the consumable label cartridge for the Leitz Icon printer. Designed to be the most eco-friendly cartridge in the world, it's made of recycled paper pulp and recycled plastic. The cartridge functions as both the fully operable cartridge body, as well as its own protective shipping box.

Highfive video conferencing system - an all-in-one enterprise video conferencing system delivering HD video with a high quality audio experience intended to vastly improve business communications.

Whipsaw-designed finalists include the Google Chromecast, Dropcam Pro camera, HalfDome Bike Helmet, Merck Cell Analyzer, Huawei Orb, and the Eton FRX 4 & 5.

About Whipsaw:

Whipsaw is an Industrial Design & Engineering consulting firm located in the heart of Silicon Valley, California, with a focus on innovative product design, development & branding. Whipsaw creates highly successful products in the consumer electronic, housewares, medical, and business product categories for clients like Avaya, Cisco, Dell, Dropcam, Eton, GE, Google, Haier, Intel, Leitz, Livescribe, Merck, Motorola, Nike, Olympus, Samsung, SunPower and TP-Link among others. Whipsaw has been widely published, won over 180 Industrial Design Awards, and has creations in the Smithsonian Institution Cooper Hewitt Design Museum and the Chicago Athenaeum Museum of Architecture and Design.

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Whipsaw Inc
Sieglinde Van Damme

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