NEW YORK, N.Y., July 8, 2014 (GLOBE NEWSWIRE) -- via PRWEB - This summer, even desk-bound digital marketers can have a little fun. That's the premise behind Marketer's Staycation: a no-cost, six-week series of original content from leading digital marketing software company Offerpop. The program launches July 8th, and will deliver a stream of insights and tactics brands can use to elevate their marketing efforts.
Every week, Staycation subscribers will receive fresh ebooks, infographics, worksheets and videos in their inbox. They will also get access to summer playlists, recipes, exclusive contests, and more.
"Today's marketers face a tough challenge: harnessing social and mobile trends for tangible business value," said Kevin Bobowski, VP of Marketing at Offerpop. "Marketer's Staycation is designed to help them succeed in this constantly shifting digital landscape, and to enjoy doing it. After all, they deserve a good time."
The program will explore a new marketing topic every week:
Week 1: Social Media ROI: Defining social marketing goals and deciding what metrics matter
Week 2: Social Data: Turning consumer insights into business value
Week 3: Selfies and Visual Content: Harnessing consumer selfies for clicks, shares and sales
Week 4: Vine, Instagram and Emerging Networks: Allocating budget and time to new channels
Week 5: Integrated Marketing: Increasing social media's impact on other marketing channels
Week 6: The Future of Digital Marketing: Predicting consumer trends for the holiday season and beyond
On July 23rd, Offerpop will host the first Staycation webinar: Like, Click, Share: The Secrets to Viral Visual Content. With the help of special guests from Groupon and Likeable Media, the webinar will explore visual content strategies that drive word of mouth and engagement. Registration is now open.
The Offerpop team will communicate knowledge and data acquired since launching their Content and Commerce products. The program will share lessons learned from working with thousands of brands to launch digital campaigns and experiences.
Sign up for the Marketer's Staycation at http://www.offerpop.com/staycation2014.
About Offerpop
Offerpop is a digital marketing software-as-a-service platform transforming how global brands connect, engage and convert today's mobile and social consumers into long-term loyal customers. Leading enterprises and agencies use Offerpop's integrated platform to power campaigns, content and commerce, and provide marketers with rich consumer data for smarter marketing decisions.
Offerpop is an ExactTarget Marketing Cloud partner, Facebook Preferred Marketing Developer and a Twitter Certified Product. Learn more at offerpop.com.
This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/2014/07/prweb11996476.htm