Towson, MD, July 8, 2014 (GLOBE NEWSWIRE) -- Lityx (www.lityx.com), a world-class cloud-based analytic software and services firm announces the appointment of Sovereign Merchant Pty Ltd as its master distributor in Australia and New Zealand.

Sovereign Merchant specialise in on-boarding leading edge cloud and disruptive solutions in ANZ and have deep experience in go to market strategies for business intelligence and analytics solutions in APAC. They will be establishing and enabling a class leading partner network for the LityxIQ suite of solutions.

Lityx provides advanced analytics solutions for predictive modeling and marketing optimization through a hosted, cloud-based platform. The flagship product, LityxIQ, allows users to design, build, and deploy predictive and optimization models in short time. LityxIQ requires no programming and is built with the business user in mind, while also allowing data scientists to control and test advanced settings. The simplicity of building models has allowed Lityx clients to deploy dozens of models within days instead of weeks or months.

"Lityx is on the front line of new, easy to use, and more affordable analytic capabilities for statisticians and non-statisticians alike.  Adding industry and market expertise from Sovereign Merchant strengthens our global position, and further fuels growth and value to our clients.  We are excited to be working with them in this dynamic, thriving region," said Paul Maiste, Lityx CEO and President.

"LityxIQ Predictive Analytics and Optimisation is the perfect complement for our existing BI and Analytics solutions and will give our partners and their customers access to ground breaking capabilities in this area," said David Collins, Managing Director, Sovereign Merchant. "Our market is hot for accessible, affordable execution in this category and LityxIQ will deliver on all counts."

About Lityx

Lityx, an emerging leader in cloud-based advanced analytics solutions, is headquartered in Towson, MD, with clients and partners located around the world. For more information, visit www.lityx.com.

About Sovereign Merchant

Sovereign Merchant brings disruptive technologies and innovative solutions in knowledge working to the ANZ market via channel and other go to market strategies designed to accelerate and maximize penetration and adoption. Their goal is to help companies launch their solutions quickly and cost effectively in Australia and New Zealand. They combine a strong understanding of the market, economy, partner landscape and local business needs to provide strategic advice and tactical execution to give vendors the best chance of success in this thriving, buoyant market.