MELVILLE, N.Y., July 8, 2014 (GLOBE NEWSWIRE) -- Red Mango, the beloved yogurt and smoothie brand, today announced the launch of its new Iced Coffee Collection featuring artisanal cold-brewed coffee, as well as iced and frozen lattes. With the introduction of these products, Red Mango is indulging its existing audience with an appealing and unique alternative for a coffee lover's daily fix.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=26371
"We all know the traditional way to prepare iced coffee is to first make hot coffee and then cool it down, and pour it over ice to serve," said Red Mango Founder Dan Kim. "Many times you'll end up with a glass of diluted, watery iced coffee. To combat that, people brew coffee that is twice as strong, but it still has a bitter taste. We will be using a process that until now has typically been available only at local coffee houses – a cold-brew system. The coffee that is created, which is more of a concentrate and takes 8-12 hours to produce, has less acidity than hot brewed coffee. It's actually the hot water that draws out the coffee bean's oils causing the acidity, which is prevented with our method and makes for a smoother experience for our customers."
American consumers spent on average $21.32 on coffee per week, according to data compiled by Statista, a statistics portal. Statista also revealed that when deciding where to purchase their preferred coffee, consumers rated the taste of the coffee as a key buying-factor.
"In understanding how important the taste of coffee is to American consumers, we made the key decision to use only roasted Lavazza beans, grinding them onsite at each store location, and utilizing this cold-brewing system," Red Mango Vice President of Marketing Jim Notarnicola said. "Across the United States, we will be the first large franchise organization to use this artisanal method."
Red Mango is proud to be brewing premium roasted Lavazza Tierra brand coffee beans, which are a 100-percent Arabica product made using the green coffees exclusively from three small-scale coffee-growing communities in Columbia, Honduras and Peru. The Tierra Project, developed by Lavazza, is a sustainable development project aimed at improving the living conditions of the coffee-growers through environmental, economic and social actions. Lavazza Tierra coffee is Rainforest Alliance Certified, indicating that it has been grown and harvested with environmentally and socially responsible practices.
Current Red Mango campaign:
https://www.youtube.com/watch?v=WgxDuk2B8xQ
https://www.youtube.com/watch?v=pCve7QYQKIw
https://www.youtube.com/watch?v=gJTTPP-jb3w
About Red Mango:
Based in Dallas, Red Mango, which opened its first U.S. store in July 2007, is a rapidly-expanding retailer with more than 315 locations across the U.S., Mexico, El Salvador and Uruguay. Red Yogurt Café & Juice Bars serve fresh, cold-squeezed juices made with raw, never heated whole fruits and vegetables, flatbreads, wraps and salads under 500 calories, fresh fruit smoothies and uniquely delicious all-natural frozen yogurt that is gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30® (Bacillus coagulans GBI-30, 6086).
Red Mango is a portfolio company of BRIX Holdings, LLC, a Dallas-based multi-brand franchising company specializing in chains with superior products and attractive growth prospects.
More information about Red Mango Yogurt Café & Juice Bar is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising information, please visit www.redmangofranchising.com or call (631) 615-6711.
About Lavazza:
From the late 1800s to today, we have been committed to achieving excellence in the production of coffee. Our company history is marked by an ongoing series of pioneering insights, starting with the very first concept of blends, invented by Lavazza at the turn of the 20th century. This legacy of innovation, the result of over a century in the business, is one of our core corporate strengths.
Today, Lavazza is one of the most important roasters in the world, a leader in Italy with a 48% share in value of the retail market (source: Nielsen 2011). Lavazza is present with its distributors and subsidiaries in over 90 countries around the world. Lavazza is the symbol of Italian coffee around the world, a global icon representing the authentic Italian experience. http://www.lavazza.us/
