NEW YORK, July 8, 2014 (GLOBE NEWSWIRE) -- In partnership with French Institute Alliance Française (FIAF), Discover Beaujolais announces today it is back for the third year at the annual Bastille Day on 60th Street (in New York City) celebration, offering guests the chance to experience the region's beloved 12 appellations through its whites, rosé and red selections. Visitors are encouraged to participate in the interactive experiences, including an outdoor Discover Beaujolais photo booth, complimented with branded items for guests.
Who: Discover Beaujolais c/o Inter Beaujolais
What: VIP presenting sponsorship at FIAF Bastille Day on 60th Street
Where: Amali Restaurant, 115 East 60th Street, Between Park & Lexington Avenues
When: Sunday, July 13, 2013
Time: 12:30 – 4:00 PM
BEAUJOLAIS TASTING EVENT:
BEAUJOLAIS TENT WITH DIGITAL ACTIVATION:
About Inter Beaujolais
Inter Beaujolais is the official wine-trade organization of the region. Its primary mission is to promote Beaujolais wines in France and in key export markets through raising awareness of the region. In addition, Inter Beaujolais is responsible for three other major activities: research and development - they boast the largest research facility in France - economic studies to best position their offer, and lastly, the protection and the defense of the Beaujolais AOC. For more information, please log on to: www.discoverbeaujolais.com
Discover Beaujolais, produced by Sopexa USA, is the 2014 Presenting Sponsor of FIAF Bastille Day on 60th Street (See more information on: (http://www.bastilledayny.com)
For press inquires please contact:
Nadea Mina
Nadea.Mina@sopexa.com
T:646-462-4277
Marie-Christina Batich
Marie-Christina.Batich@sopexa.com
T: 646-462-4271
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=26377