SEATTLE, July 16, 2014 (GLOBE NEWSWIRE) -- While the back-to-school season signals excitement over a new classroom and a fresh wardrobe for most kids, for many parents it means stress around shopping budgets, a change in schedules and managing homework after the long summer break. zulily, a retailer focused on all things for moms and women, today announced findings from a survey showing that the cost of back-to-school shopping ranks highest on the list of stresses for parents tied to the new school year, coming in as the number one stress for more than one in two families (52%).
"Getting kids ready for a new school year is a time of transition for most families, from reestablishing a solid routine to fighting the battle over what kids want to wear each morning," said Amy E. Goodman, lifestyle editor at zulily.com and an expert on everything for home and fashion. "One of my biggest pieces of advice is to make a plan and stick to it: from bedtime routines, to getting outfits ready the night before, to figuring out how to organize all those forms, being prepared will keep both parents and kids happy."
zulily surveyed more than 6,000 parents on their thoughts about the back-to-school time period and found that over one-third (34%) say they are always on the lookout and shopping for the new school year, while the remainder start their shopping in July (24%) or August (26%).
Additional findings from the study include:
Back to School Stressors
The cost to refill kids' closets and backpacks prior to the new school year was the biggest stress reported by just over one in two parents, with getting kids ready and out the door in the morning following right behind. When asked to choose their top three stresses about their kids going back to school, parents reported:
School Spending: Breaking down the Budget
Further breaking down the cost to send each child into their new classroom, findings showed the vast majority of parents (70%) spend between $50 to $250 per child on clothing. More than seven in 10 (72%) plan to keep their shoe budget under $100 per child and half of parents (52%) try to keep spending on school supplies under $50.
Two for you, One for me
In addition, one quarter of parents (26%) said they plan to spend more on their back-to-school shopping this year than in years past, while 14% will spend less and 60% plan to spend about the same amount. More than half of parents (54%) admitted to picking up clothes to refresh their own wardrobe while shopping for new school clothes for their kids.
"While the cost of shopping can be stressful for parents, back-to-school shopping should be fun for everyone involved," continued Goodman. "From colorful camo to galaxy inspired designs, there are plenty of fun prints and patterns on trend for fall shopping."
According to zulily, five of the top trends for the new school year include:
To learn more about zulily and shop for the hottest back-to-school trends for moms of all ages and their kids, go to www.zulily.com
About zulily, inc.
zulily (http://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.
Laura Jones, 206.724-0500 x. 4037 (Media)