As Brighter stands ready to launch its patented product, the need for an updated
organisation with the ability to meet market expectations has become apparent.
The most notable change is taking place on the board of directors. Efficiency
and competence have been the leading criteria in selecting those who will manage
the development of the company during this expansive process.
"We move from "60% men to 60% women" on the board of directors. When recruiting
new board members we wanted the very best, aiming for a knowledgeable, dedicated
and qualified board of directors - one that could lead Brighter into the future.
And the best is what we found: Afsaneh Ghatan Bauer, with her own law firm and
international involvement, is our intellectual property and patent expert. Petra
Kaur-Ljungman is immensely experienced within the fields of brand development
and marketing, particularly within the medical sector. Sara Murby Forste is an
expert in organisational development, with experience from the Telecom industry,
among others", says Truls Sjöstedt, CEO.
Reinforced management as the company expands
As the company embarks on this expansive journey, Truls Sjöstedt - CEO, founder
and owner - has chosen to give up his place on the board of directors in order
to focus on long-term, strategic leadership. Henrik Norström is also resigning
from the board but will stay on in his role as COO, continuing to lead the
company in areas of production, branding, marketing and sales.
"With the above in mind, and in consultation with Rubin Medical, we have made a
strategic decision to conduct the initial launch in Sweden ourselves. The
importance of direct contact with clients as well as the newly strengthened
organisation of the company, have been defining factors in making this decision.
We are conducting discussions regarding the other Nordic markets", says Truls
Sjöstedt.
The certification process is underway
"We've received some inquires with regards to the status of the CE Mark approval
and would therefore like to make a clarifying statement", says Henrik Norström.
The certification process consists of two stages: the ISO-certification of
Brighter as a company and the CE marking of the actual product. Both of these
processes are simultaneously ongoing until a certain number of products are
produced and can be tested for quality. The launch schedule given in the
Offering Memorandum was incomplete, which is unfortunate. Individual milestones
on the timeline do not necessarily affect others. The final approval is the most
essential part, and our product is expected to launch as planned during the
second half of 2014.
./.
Brighter AB
Through the development of its patented product, Brighter has found a unique way
of simplifying self-care for those suffering from Diabetes. A tool that will
improve the quality of life for millions of diabetics all over the world. The
company is planning to launch the product in the second half of 2014. Brighter
AB is quoted on the stock exchange NASDAQOMX First North.
For additional information:
Henrik Norström, COO Brighter AB (publ)
Phone: +46 733 40 30 45 E-mail: henrik.norstrom@brightercompany.com
Truls Sjöstedt, CEO Brighter AB (publ)
Phone: +46 709 73 46 00 E-mail: truls.sjostedt@brightercompany.com
Brighters stocks are listed on NASDAOMX First North. Additional information can
be found at www.nasdaqomxnordic.com.
Website: www.brightercompany.com
Facebook: www.facebook.com/brightercompany
[HUG#1828210]
