Half Year Report January – June 2014

| Source: Swedish Match AB
  · Sales for the second quarter increased by 4 percent to 3,339 MSEK (3,220).
In local currencies, sales for the second quarter also increased by 4 percent.
  · Operating profit from product areas1) declined for the second quarter by 1
percent to 862 MSEK (871). In local currencies, operating profit from product
areas1) also declined by 1 percent for the second quarter.
  · Operating profit2) amounted to 941 MSEK (968) for the second quarter.
  · EPS (basic) for the second quarter amounted to 3.27 SEK (3.34).

1) Operating profit for Swedish Match product areas, which excludes share of net
profit in STG and larger one-time items.
2) Operating profit for the Group includes share of net profit in STG and larger
one-time items.
For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Friday, July 18 at 2:00 p.m. (CET),
(1:00 p.m. UK time). At this time we will review and comment on the results.
Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison.

Listen to the telephone conference live at:

Replay will be available for 30 days at the link above as well as on telephone
UK replay number: +44 20 7031 4064, access code: 941361
US replay number: +1 888 365 0240, access code: 941361
Swedish replay number: +46 8 505 203 33, access code: 941361

For further information, please contact:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Office +46 8 658 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130
The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on July 18, 2014 at
08.15 a.m. (CET).

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756