TORONTO, July 18, 2014 (GLOBE NEWSWIRE) -- What happens when the world's biggest youth travel brand takes the world's most influential YouTubers on an epic road trip? Adventure. Hilarity. New friendships. And some of the best unscripted online content ever produced.
Contiki (contiki.com) is excited to announce the return of their hugely successful online travel series, The RoadTrip (contiki.com/roadtrip), for its third consecutive year. Taking a group of influential YouTube content creators on a once-in-a-lifetime trip to incredible destinations that Contiki travels to, The RoadTrip allows fans to follow along online as their favourite YouTubers experience why Europe is such a hot destination for young travellers, taking part in fun challenges along the way.
Originating in Europe in 2012 and then heading down under to Australia in 2013, The RoadTrip 2014 returns to Europe for what is set to be the biggest to date. Heading out on Contiki's popular Mediterranean Highlights itinerary, the trip starts in sunny Barcelona and heads through the sexy European Riviera (Nice, Florence and Rome), before finishing with a massive fan gathering in London on August 3rd.*
This year's lineup of content creators features an impressive group from around the world with a combined 13 million+ subscribers, coming together to experience Contiki's unique European product and share their life-changing #NOREGRETS moments with fans. Viewers can expect to see returning favourites like Jesse and Jeana from BF vs. GF and Alli Speed, as well as a bunch of newcomers including:
- Lilly Singh (iiSuperwomanii), Canada
- Joey Graceffa, USA
- Shannon Harris (Shaaanxo), New Zealand
- Kalel & Anthony (Watch Us Live & Stuff) USA
- Justin James Hughes, USA
"The trend amongst millennial audiences today is that YouTubers are replacing TV and movie personalities as the stars that the generation most connects with. The Roadtrip started in 2012 as a way to for us to bring our favourite YouTube content creators together with life changing travel experiences, and has grown in a way that none of us ever expected," said Alexis Sitaropoulos, Contiki Group Marketing Director. "It's turned out to be a perfect collaboration - we send the YouTubers out on the road to experience what makes travelling with Contiki so unique, and they're able to create organic, unscripted content for their loyal fans in incredible cities around the world."
It's all kicking off July 24th, so follow along on contiki.com/roadtrip for more information on all the YouTubers and how fans can get involved in the challenges - plus, make be sure to subscribe to Contiki's YouTube channel for daily videos throughout the trip.
Life's an adventure - make it count with absolutely #NOREGRETS.
*Details about the London Gathering on August 3rd will be released closer to the event.
About Contiki Holidays
Contiki is the world leader in youth travel experiences, a brand that is all about discovery, epic moments and making every second count. Our journeys unlock the local way of life in each and every destination we visit, and with over 300 trips in more than 50 countries, we see every day as the start of a new adventure.
Created as a joint initiative between The Travel Corporation's family of brands, the TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. To date, TreadRight has donated more than USD 2.5 million to sustainable tourism projects worldwide. The Foundation's guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities. Foundation priorities are set by the Steering Committee, which includes sustainability leaders like Céline Cousteau and Costas Christ. To learn more about our past and current work at TreadRight, please visit us at: http://treadright.org
Media Contacts:
Marie Anne MacRae
Director of Public Relations
Contiki Holidays Canada
33 Kern Road
Toronto, ON, M3B 1S9
marieanne.macrae@travcorp.ca
416-915-7016
Erica Adelson
PR & Digital Media Specialist
Contiki Holidays Canada
33 Kern Road
Toronto, ON, M3B 1S9
erica.adelson@travcorp.ca
416-322-8468 ext. 7297
HUG#1830971