Source: Wellness Center USA, Inc.

Aveda Signs Annual Agreement With Stealth Mark for Brand Protection

Stealth Mark's Anti-Diversion Technology Protects Over Seventy Aveda Personal Care Products

SCHAUMBURG, Ill., July 21, 2014 (GLOBE NEWSWIRE) -- Wellness Center USA, Inc. (OTCQB:WCUI), today announced that wholly-owned subsidiary StealthCo, Inc. has completed an annual agreement with Aveda, a division of Estée Lauder (NYSE:EL), for the use of Stealth Mark's integrated security products and services within Aveda's supply chain.

Aveda produces an extensive variety of high-end, environmentally friendly personal care products, marketed and sold on a global scale. The integration of Stealth Mark's detection technologies within Aveda's supply chain has proven to be highly effective for Aveda in identifying unauthorized diversion activities, assuring Aveda products are available only through Aveda authorized salons and outlets. Stealth Mark's state-of-the-art anti-diversion technology protects over seventy Aveda personal care products from possible illicit sales into unauthorized outlets.

"We're delighted to have Aveda as our customer for their brand protection needs. It's a great relationship as both Aveda and our parent company WCUI share the basic philosophies about the 'well-being of the body and mind', making the world a better place to live," states Rick Howard, CEO of Stealth Mark. "Our company looks forward to the continued delivery of quality services and products to Aveda," added Howard.

The annual agreement with Aveda became effective on July 1, 2014. Product will be shipped throughout the year on an as-needed basis requested by Aveda, with initial shipments having already commenced.

All information pertaining to Aveda's application, use, methodologies, etc. of the Stealth Mark technology shall remain confidential per client's request.

About Wellness Center USA, Inc.

Wellness Center USA, Inc. (www.wellnesscenterusa.com) is a hybrid healthcare company that combines best in class technologies, software, devices, providers, protocols, goods, and services. It was created to address important healthcare and wellness needs via breakthrough solutions, all centered around the "well-being of the body and mind". Wellness Center USA, Inc.'s four business units are:

Stealth Mark (www.stealthmark.com) is a leader in global anti-counterfeiting, brand protection, and product authentication that offers the most advanced product security technologies available today within the security and supply chain management sectors. Stealth Mark provides customers true brand protection from counterfeiting and diversion while maintaining the integrity of product authentication. Offering complete security solutions, it utilizes the most comprehensive authentication technology available that is simple to deploy, cost effective, and virtually impossible to compromise. Stealth Mark's intellectual property portfolio is inclusive of numerous patents issued and pending in software, hardware, and manufacturing.

National Pain Centers, Inc. (NPC) (www.nationalpaincenters.com) is an Illinois based company that focuses on diagnosis, treatment, research, advocacy, education, and setting standards and protocols within interventional and multi-modal pain management. Pain management is the most common and most unknown medical condition in the United States, and costs Americans over $635 billion a year. NPC manages Interventional Spine and Pain procedures that include Epidural Steroid Injections, Selective Nerve Root Blocks, Facet Joint Medial Branch Injections, Radiofrequency Ablation, Sympathetic Blocks, Spinal Cord Stimulators, Percutaneous Discectomy, and Discograms. NPC is also involved in research and progressive treatment options such as Ketamine Infusions and Stem Cell Therapy. These services and procedures are overseen by its well respected physician, Dr. Jay Joshi. Through proper interventional and non-interventional protocols, ethical practices, and innovative treatment options, patients from all over the U.S. have seen relief from their pain.

Psoria-Shield Inc. (www.psoria-shield.com) is a Tampa, FL based company specializing in design, manufacturing, and distribution of medical devices to domestic and international markets. PSI employs full-time engineering, production, sales staff, and manufactures within an ISO 13485 certified quality system. PSI's flagship product, Psoria-Light®, is FDA-cleared and CE marked and delivers targeted UV phototherapy for the treatment of certain skin disorders. Psoria-Shield Inc., was acquired by Wellness Center USA Inc. ("WCUI") in August 2012, and is now a wholly-owned subsidiary.

AminoFactory (www.aminofactory.com), a division of Wellness Center USA, Inc., is an online supplement store that markets and sells a wide range of high-quality nutritional vitamins and supplements. By utilizing AminoFactory's online catalog, bodybuilders, athletes, and health conscious consumers can choose and purchase the highest quality nutritional products from a wide array of offerings in just a few clicks.

Safe Harbor Statement:

Certain statements contained in this news release that are not statements of historical fact constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include statements regarding the proposed exchange transaction, the anticipated closing date of the transaction and anticipated future results following a closing of the transaction. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words like "believe," "expect," "anticipate," "estimate," and "intend" or future or conditional verbs such as "will," "would," "should," "could," or "may." While it is not possible to identify all factors, risks and uncertainties that might relate to, affect or arise from the proposed transaction, and which might cause actual results to differ materially from expected results, such factors, risks and uncertainties include delays in completing the transaction, difficulties in integrating operations following the transaction, difficulties in manufacturing and delivering products, potential market rejection of products or services, increased competitive pressures, changes in general economic conditions, legislative and regulatory changes that adversely affect the business in which the parties are engaged, changes in the securities markets and other factors, risks and uncertainties disclosed from time to time in documents that the Company files with the SEC.