PHILADELPHIA, PA., July 21, 2014 (GLOBE NEWSWIRE) -- Independence Blue Cross (Independence) received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives.
"We are pleased to be recognized for our effective Medicare marketing outreach campaigns that engaged our more than 90,000 Medicare Advantage members and hundreds of brokers and convinced them to choose Blue," said Robert Smith, senior vice president of Medicare Marketing and Sales at Independence. "These awards reinforce our passion and dedication in providing great customer service to our members and our broker community. We are always looking for innovative ways to make it easier for customers to do business with us and meet their health care needs through our wide variety of market-leading Medicare health plans."
Independence's broad multimedia Medicare marketing sales efforts contributed to the 25 percent membership increase while providing members and brokers a greater understanding about Independence's suite of products and benefits plans, such as Blue Extra, which allows members to purchase additional vision, hearing, and dental coverage. The outreach campaigns also educated members on how heath care reform affects them.
Achievements through Independence's collaboration with its ad agency, DMW Direct, include:
About Independence Blue Cross
Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve nearly 8.8 million people in 24 states and the District of Columbia. For more than 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we're changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.
CONTACT: Karen Godlewski Office: 215-241-3113 Cell: 215-779-9682 Karen.Godlewski@ibx.com
Independence Blue Cross
NOT AVAILABLE, Pennsylvania, UNITED STATES
Karen Godlewski Office: 215-241-3113 Cell: 215-779-9682 Karen.Godlewski@ibx.com
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