RACINE, Wis., July 21, 2014 (GLOBE NEWSWIRE) -- Johnson Outdoors Inc. (Nasdaq:JOUT) today announced it has named Patricia G. Penman, Vice President – Marketing Services & Communication Worldwide. In this capacity, Penman will be responsible for leading development of consumer/brand research & market analytics' strategies and programs, and overseeing the Company's internal and external strategic communications, as a member of the Company's executive management team reporting directly to the Chairman & CEO.
"The breadth and depth of experience and expertise Pat brings will be invaluable in our efforts to deliver continuous meaningful innovation and value to our consumers, customers and stakeholders. We are thrilled to have her on board," said Helen Johnson-Leipold, Chairman and CEO.
Ms. Penman's career spans more than 30 years of experience in the consumer packaged goods industry, including Kraft and Campbell Soup, prior to joining SC Johnson where she held key roles, including Director of North America Marketing Services (leading Research, Media, Promotions, Business Analytics, Consumer Services, Brand Marketing PR and CRM resources); and most recently, Senior Director for Global Air Care. The breadth and depth of experience Pat brings to JOI will be invaluable.
ABOUT JOHNSON OUTDOORS INC.
JOHNSON OUTDOORS is a leading global outdoor recreation equipment company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking equipment.
Visit Johnson Outdoors at http://www.johnsonoutdoors.com.
AT JOHNSON OUTDOORS INC. CYNTHIA GEORGESON VP - WORLDWIDE COMMUNICATION 262-631-6600