DENVER, July 23, 2014 (GLOBE NEWSWIRE) -- Hangover Joe's Holding Corporation (OTCQB:HJOE), the maker of "The Hangover" Recovery Shot and developers of an innovative state of the art proprietary Git-R-Done-Energy Shot, along with Git-R-Done Productions, Inc. and Larry the Cable Guy, announced initial shipments of Git-R-Done-Energy, healthy energy drinks to distributors, DSD, Truck Jobbers and stores. Matthew Veal, CEO of Hangover Joe's, said, "We had a very good initial production run and stores are starting to put the product onto the shelves, and initial sales are promising, so its a very exciting time for the Company." "We are moving Git-R-Done Energy shots with DSD houses such as Core Mark, but our focus is on Truck Jobbers and with distributors who are actually in the stores and putting the product on the counter," said Shawn Adamson Co-Founder and VP of Sales for Hangover Joe's. "We have new distributors coming to us weekly wanting to sell Git-R-Done Energy shots. This energy drink is quite different than any other on the market as it is caffeine free and sugar free and yet it still manages to pack a punch of long lasting healthy energy. We feel that with some of the recent negative news headlines regarding caffeine, our release of Larry the Cable Guy's Git-R-Done Energy shots which meet customers needs for an energy product without sugar or added caffeine is very timely."
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Adamson also said, "In the last week or so, we have shipped to distributors who are now placing Larry the Cable Guy's Git-R-Done energy shots in Texas, Oklahoma, Indiana, Mississippi, Louisiana, Arkansas, Alabama, Georgia, Florida, California, Oregon, Nevada & Washington state. In the next few weeks we will also be going into 250 independent convenience stores in Ohio and Indiana using the Mr. Checkout Blitz program with jobbers. If the test data from this program continues at the same rates we are seeing in our initial tests, we plan to proceed with Mr. Checkout's blitz program with their jobbers across the nation. Our goal is to build a loyal base of 'Mom & Pop' convenience stores and regional chains as we continue to launch Larry the Cable Guy's Git-R-Done energy shots into different markets around the country."
"Industry statistics indicate that over 60 percent of all convenience stores are small independently owned and operated and these are a key to our base as we grow the brand," said Mike Jaynes, Co-founder of Hangover Joe's and Chairman of the Board. Jaynes continued, "We believe there are so many opportunities to grow this brand and company, but the small independent distributors and retailers are at the core of our plan for early distribution. We like having our brand serviced by jobbers and independent distributors, who are in and out of the stores weekly. We can also have instant feedback on Larry the Cable Guy's Git-R-Done Energy shots and how customers react to the product and get critical sales data. So far it looks like the market is responding to Git-R-Done-Energy shots in a very positive manner. Initial feedback has been that this is a very good tasting energy drink and it works very well at providing hours of long lasting energy with no crash. We will be going into more and more stores as we go into the Fall and we will continue to work hard to grow all of our brands for Hangover Joe's and our shareholders. We believe that expanding more and more with independent distributors and truck jobbers is the right plan to really grow the company and our brands at this early stage. Because we are in a very large category that is growing at 17 percent per year and we have a product that has an outstanding brand name with Larry The Cable Guy and the slogan 'Git R Done!', we believe we can expand Git-R-Done-Energy into the market place and move the company forward so that Git-R-Done-Energy can become a household name and take its position on the counters across the USA!". Jaynes concluded by adding, "We have one mission at Hangover Joe's and that is to provide superior healthy energy drinks for consumers who are looking for a boost of energy daily so they can GIT-R-DONE!"
Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.GitRDoneEnergy.com & www.hangoverjoes.com or https://www.facebook.com/GitRDoneEnergy and on twitter @GitRDoneEnergy.
Notice Regarding Forward-Looking Statements This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.
