Celsius(R) Launches Flo Fusion(TM) Pre-Workout Powder in GNC Retailers Nationwide

Celsius(R), the World's First and Only Negative Calorie Beverage, Launches Flo Fusion(TM) as Part of Worldwide Endorsement and Licensing Agreement With Music Industry Superstar Flo Rida

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| Source: Celsius Holdings

BOCA RATON, Fla., July 28, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first Negative Calorie beverage backed by clinical science, in partnership with global music superstar Flo Rida, is excited to announce the launch of Flo Fusion with MetaPlus®, a pre-workout powder now available in GNC retailers nationwide.

The launch of Flo Fusion is part of Celsius' worldwide licensing and endorsement agreement with international music superstar, Flo Rida, and in collaboration with D3M Licensing Group, which began in March of this year. The great tasting, berry flavored Flo Fusion is now available in GNC stores and online nationwide with a suggested retail price of $49.99 for a canister containing 40 servings.

"I am excited that Flo Fusion is officially launching in GNC stores so I can share this great product with my fans and inspire them to live a healthier lifestyle," says Flo Rida. "Fitness and health are a major part of my life, and I think it's imperative to instill healthy habits onto the next generation. With my busy schedule, I try to maximize my daily workouts, getting the most effective results possible. Products like Flo Fusion help me do that and I want the rest of the world to experience its amazing benefits."

Flo Fusion pre-workout powder with MetaPlus contains no sugar, no high fructose corn syrup, no preservatives, no artificial colors and flavors or aspartame and is also low in sodium. The clinically proven formula provides healthy energy and is proven to help burn 100 calories and more per serving, boost metabolism, reduce body fat and increases endurance.

"We are thrilled to add a new co-branded powder version to the already existing Celsius RTD product line on GNC shelves and as a continuation of building the Celsius brand," stated Gerry David, CEO of Celsius Holdings. "Flo Fusion with MetaPlus gives consumers another product to be excited about and incorporate in their daily health routine, and opens up the doors for new Celsius consumers and fans."

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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Jacolyn Gleason