Responsible NASCAR Fans Rewarded at the Indianapolis Motor Speedway

Miller Lite and TEAM Coalition Partner to Promote Responsibility at Track

        Print
| Source: TEAM Coalition
photo-release

(left to right) Jessica Thurston, program associate for TEAM Coalition; Dan Klenetsky senior coordinator public affairs for NASCAR; guest of RHIR winner; Mark Wiggam Responsibility Has Its Rewards sweepstakes winner; Mike Lindberg intern for MillerCoors

Indianapolis, July 31, 2014 (GLOBE NEWSWIRE) -- Responsible NASCAR fans earned valuable rewards at Sunday's Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com at the Indianapolis Motor Speedway. The track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Indianapolis Motor Speedway.

416 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the next NASCAR Sprint Cup Series race at the Indianapolis Motor Speedway.

"We thank those race fans who signed the pledge to be a designated driver for their group during race weekend at the Indianapolis Motor Speedway," said J. Douglas Boles, Indianapolis Motor Speedway president. "It's important to be responsible when choosing to consume alcohol, and a designated driver helps ensure safe travels home after a great day at the racetrack."

 "We believe that with great beer comes great responsibility and we're thrilled to partner with NASCAR, the Indianapolis Motor Speedway and TEAM Coalition to help promote responsibility at the track," said Diane Wagner, responsibility commerce manager for MillerCoors. "For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track."

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone - including the fans - takes responsibility, everyone wins."

About Indianapolis Motor Speedway

The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world's largest single-day annual sporting event, since 1911 and also is the site of the Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard and the Red Bull Indianapolis GP. The NASCAR Nationwide Series and TUDOR United SportsCar Championship also will race for the third consecutive year at IMS in 2014.

IMS is the world's largest spectator sporting facility and is the only venue to stage annual races in the Verizon IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, TUDOR United SportsCar Championship and MotoGP.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy's Peroni, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as Redd's Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or www.ResponsibilityHasItsRewards.org.

###

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=26831

Cat Corrigan, MillerCoors - 312-496-5742,   
Jill Pepper, TEAM Coalition 202-669-0357