Champions for Kids Launches "Be a Hunger Hero" Campaign

SPRINGDALE, Ark., July 31, 2014 (GLOBE NEWSWIRE) -- Champions for Kids has joined forces with Tyson Foods and Kraft to fight childhood hunger with the "Be a Hunger Hero" campaign. Starting August 1, shoppers can purchase any of these products at Sam's Club, Tyson® Fully Cooked Chicken Nuggets 5 lb. bag, KRAFT Macaroni & Cheese Dinner 7.25 oz. 12 pack or CAPRI SUN Juice Drink Variety Pack-40 pouches, and help feed* a child in need.

According to the National Center for Children in Poverty, 22% of all children – more than 16 million – live in families with incomes below the poverty level. These families often struggle to provide nutritious, protein-rich meals for their children. The "Be a Hunger Hero" partnership program helps provide these families with consistent access to food. The two states with the most pledges will each get a truckload of meals (protein) donated by Tyson Foods.

Hunger Heroes can share their battle against childhood hunger with #HungerHeroes on their social pages to connect with other heroes.

Tyson Foods has been active in the fight against hunger for more than a decade, donating more than 96 million pounds of protein since 2000. The company's "KNOW Hunger" campaign, initiated in 2011, is focused on hunger awareness and helping more people understand and join the effort to eliminate hunger in America. The company partners with Share Our Strength, Lift Up America, Feeding America, and the League of United Latin American Citizens to raise awareness and help feed the hungry across the nation.

As one of the largest consumer packaged food and beverage companies in North America, Kraft is dedicated to fighting hunger. Since 1997, the company has provided more than one billion servings of food to those in need.

The "Be a Hunger Hero" campaign will launch August 1 in participating Sam's Club stores and conclude August 31. For more information, please visit www.samsclub.com/hungerheroes.

(*4 oz. of protein, 6 fl. oz. of CAPRI SUN, and/or 2.5 oz. of KRAFT Macaroni & Cheese Dinners)

About Champions for Kids

Champions for Kids makes it simple to give kids in your community the resources they need to thrive. By working with retailers, schools and volunteers to host in-store donation campaigns, service projects and community events, CFK has served more than 2,020,000 children in 50 states since 2004. The goal is to help 20 million children by the year 2020 through programs like SIMPLE Service and SIMPLE Giving, as well as events like RazorFest and the organization's Annual Conference. Champions for Kids has donated to 11,947 community organizations to support children's' needs and has leveraged 126,000 people for their cause. Additional information about Champions for Kids can be found by visiting www.championsforkids.org.

About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

About Kraft Foods

Kraft Foods Group, Inc. (Nasdaq:KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.